Why You Must Work at Building Your Facebook Following

If you are serious about building your business online and creating buzz for your business using Facebook, you have to accept the fact that you are going to have to work at building your following. Understand that just because you create a Fan Page or Page for your business, does not mean people will automatically follow you.

When consulting with new business owners, I find the most common mistake being made is creating a Fan Page without a purpose. Realize that your Fan Page is another marketing tool for your business which first requires planning a strategy to implement.

Before you jump right in and start a Fan Page because “it’s what everybody else is doing”…Determine Your Purpose.

Why You Should Have a Plan…

Easily put, you need to know what your working to build your Facebook following for (leads, traffic, etc.) and to establish who are the people you want following you. Once you’ve figured that out, you now have an audience to market too.

Here are 3 Reasons Why You Must Work at Building Your Facebook Following:

  1. To Create a Niche Community – Once you have your plan in place and know how to proceed and in which manner to encourage “Likes”, you want to keep your page engaging and interactive so your followers keep coming back. You have to provide a blend of posts that provide valuable niche content along with audience interactions. Finding an equal balance that flows with your community will come from you, “listening” to the needs of your followers. Posting once a month simply won’t cut it…you have to be your communities most engaging and biggest fan.
  2. To Nurture Relationships and Build Connections – Another reason to work at building your Facebook following is so that you can stay connected with the people already in your networking circle, loyal blog readers and the such. Your Fan Page opens up another platform for you to stay in touch with the important people in your business world. You can of course, develop new relationships and establish new networking connections from people you meet in Facebook groups and are recommended to you by your raving fans.
  3. To Attract Collaboration and Partnership Opportunities – What better way to come across new ventures than to have them presented to you? When you properly work at building your Facebook following and use the right strategies to market to a predetermined audience, you place yourself in a position to receive more quality offers that will help leverage your business building efforts.

So, if you feel you don’t have the time to work at marketing your business on Facebook and taking full advantage of its free social media tools, you may not be ready to build your business online. Marketing a business online using social media takes work, but proven to pay off greatly when done right.

My suggestion, invest in the time it takes for you to learn the steps to successfully marketing with Facebook. Develop the skills required to build genuine connections, nurture relationships and establish community.

You have 2 options – Work hard for yourself or work hard for someone else…the choice is yours!
Tamyka Washington|TheCEOMamma


Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

Tamyka Washington

Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com


  1. Thanks for the info, Tamyka! I’ve hit a wall with my FB followers and am having trouble getting beyond the first generation (i.e. getting my current fans to tell their friends). What do you suggest?


    JJ – The Dude
    Twitter: @DudeOfTheHouse

    • Dede Watson DivaCafe says:

      Hi JJ! I just looked at your FB page and not sure what message you are trying to convey:) What type of business do you have. Do you provide value to your current members and do you reach out other pages to support them?
      There are many ways to get fans and much of it is good old fashion networking. Do you also have a Twitter account.

      Hope that our future articles will help you! We will be covering more on Facebook and how to attract fans. Tamyka is a fabulous writer and will ask her to give her input.

      Thanks for stopping by my blog:)


  2. Hi JJ, how cool…the Dude of the House! I agree with Dede mentioned in her comment, when it comes to your fan page content, it has to be clear enough to connect with new fans. From what I see, stay at home dads are who you’d like to connect with, if I’m correct you could share things of interest to other “Dudes of the House”! Engage with them, ask questions and good old fashion networking will help.

    Building an organic fan page does require time and consistent effort and lots of Networking. Pay attention to what works and keep on going!

    Thanks for reading my article.

  3. Fantastic post, Tamyka!

    Just discovered the “Diva Cafe” this evening and noticed you’re a member. I just registered and I’m awaiting approval. Keep your fingers crossed for me. :)

    It’s really easy on Facebook (and a gazillion other social media venues) to spend aimless hours accomplishing a whole lot of nothing. As business builders, we definitely need to have a purpose and a plan for everything we do online … period. Otherwise, the clock it ticking, the days and weeks fly by, and all you’re left with is the memory of all the “fun” you had spending time on social media.

    Nothing wrong with having “fun” …
    But I have a sneaky suspicion it won’t bring you the results you’re looking for as an entrepreneur and small biz owner.

    Excellent tips!

    • Thanks Melanie! Diva Cafe is a wonderful community of women and I know you will love it there! You are right, without a plan and goal for social media, you can most definitely get lost in time and won’t see any results other than you had some fun!

      Thanks for checking out my article here at Dede’s blog, so glad you stopped by!

  4. Great article! I know it takes work, just like any other type of marketing. You have to stay with it. I’m always wanting to learn as I only know just a smidged of what can really happen to my business. I learn more every day and one thing for sure is you have to offer something to your fans and keep it consistent. Thanks again from http://www.facebook.com/hcgandyourwellness

    • You are surly on the right track Laurie, never stop learning because there is always something new you can apply to your marketing. Offering something of value and relevant to your fans consistently that will keep your fans engaged and coming back for more!

      Thanks for your feedback,

  5. What fantastic information! It seems the same people who thought if they had a website, they were in business also think having a FB page means people will flock to it! Why do folks think there is no work involved to get and keep followers? Thanks for setting the record straight!

    • You are right on Martha, I think the internet in general creates this sort of illusion for people that with a website and a few social media accounts you are on your way to over night riches…far from true. It takes work, long hours and a solid strategy to get results…just like any other business

      Social Media is about building RELATIONSHIPS not selling and that takes time!

      Thanks Martha!

  6. Rosa says:

    I’m impressed by your writing. Are you a professional or just very knwloedgebale?

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