As a busy professional woman you would think that I would not get so addicted to the new social media site Pinterest which users mainly use for recipe swaps, DIY projects and decorating tips, au contraire. For me exploring Pinterest and becoming a pinner helps me identify with things in my life from the past, present and envision for the future. It also allows me to connect with others who have the same likes or dislikes as I do, and these likes and dislikes are not the same as likes 0n Facebook. If you want another excuse I also hail from Alabama, one of the states statistically with the most pinners.
For me Pinning allows me to gather ideas for my present everyday life and to dream about my life in the future, especially when I am thinking about my first to London I will be taking later this fall. Pinning for me is an outlet from the stress of other social media sites and it allows me to give people insight into who I am on a personal level. Something I have avoided in my professional life before now.
For example, I love Autumn/Fall so I have been pinning and re-pinning for a good part of a week about things that mean fall to me. Whether it’s fall fashion, to décor to holidays, I get to explore visually the things I like about the season. I also love to interact with others across the Pinterest network who are pinning about Fall to see what they like and to get ideas. I also like recipes.
Gone are the days for me that I will sit and clip interesting recipes to try, and I don’t want to put them in a book that gathers dust. Pinning recipes is a way for me to keep up with what’s hip and new in the food world. I don’t cook that often, but when I do and it’s usually around the holidays, I like having interesting recipes to try.
Many marketers aren’t exactly sure what the pay-off of Pinterest is just yet. In a recent article 10 Things to People Love or Hate About Pinterest, at Mashable.com even pinners question the glitches the Pinterest website seems to have.
Mashable talks about two consumer marketing monitoring firms who have looked at the site’s glitches and user interface. Some of the statistics are staggering at best with 60% women and 40% men using the site, and acording to the infographic report that Netbase and SAP posted, Pinterest is the fastest growing social media site on the web . Last year the site tracked 10 million monthly visits in the United States alone over any other website.
Two of the top five things people love about the site are sharing recipes and the comments that come along with sharing them and how easy it is to help plan and organize items from decorating, to shopping to crafts to weddings. The top least favorite thing that people like about Pinterest is that for companies and others, we’re not too sure how pinning equates to more business for our business.
I for one believe that the complaint of monetization will work itself out. Because I believe eventually consumers will buy something they have seen on Pinterest. I know, if there is something I really like and want to know where I can get it, I click on the photo to go to the website where nine times out of 10 I can see where to purchase the item and I visit the site at least once before I decide to purchase it.
Still other statistics I have seen on Pinterest talk about sentiment to brands. Let’s face it people pin from sites and brands they know and love, and brands are now getting into the game with their own Pinterest boards. Consumers like me, are recognizing this and are gravitating to their boards. Brand loyalty may be where in the end businesses and consumers see the benefits of the hours upon hours of pinning items they like.
Kara Kennedy, a native of Birmingham, has worked extensively in the areas of Public Relations, media and marketing, and is currently the Director of the External Affairs of Samford’s Brock School of Business. Shortly after joining the Brock School of Business in June of 2007, she headed the PR team that implemented the successful strategy to brand the Samford School of Business the Brock School of Business. Kara handles all of the events marketing, media relations, public relations and online digital strategies (including social media) for the Brock School of Business.