Twitter Introduces Keyword Targeting In Timelines

This morning Twitter announced a new advertising feature for businesses. It allows advertisers to reach people who have tweeted specific keywords in their recent tweets . What does this mean for you?

If you are a business that sells golf equipment, your tweet can reach people that have an interest in golf or have recently tweeted about it. You can even more narrowly target your search with Geotargeting by city, state and country and gender which you can see here.

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Not sure that keyword targeting will be incredibly effective yet as it has limitations. Twitter doesn’t really currently target habits, interests, age groups, etc as Facebook advertising  is able to do through your profile information and posts to integrate it into their advertising platform.

Have you used Twitter in an advertising campaign? Would love to hear your thoughts!

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