5 Tips for Twitter Engagement

5 tips for twitter engagement
Are you setting all of your Tweets on Autopilot?? If so, you MUST pay close attention to the following.
People are social beings. They like to share and connect with people. Most of all, they like to be  HEARD. So, if you all you are doing is tweeting inspirational quotes and auto tweets about your business, then you are missing out on the most important aspect of Social Media.

Social Media is not just an option anymore for your business, it is a very critical part of branding and gaining a presence. (Will touch on this in later posts) One thing that you MUST know is that conventional advertising is going to become obsolete and the key is ……. ENGAGEMENT and Word of Mouth!!

Twitter is a fast and effective way to get your message out and get people to connect with you!

Here are 5 Tips For Twitter Engagement:

1. Spend at least 30 minutes each morning and evening Tweeting to others LIVE.
2. Respond individually to people that reach out to you. LISTEN to what they are saying to you and respond!! Show that you hear THEM.
3. Look for people that you have not chatted with recently and reach out to a few new ones that interest you or are tweeting something that you would like to mention. Expand your circle of engagement!
4. Do not make a habit of just sending out group tweets with no message. I see this all the time and have a few followers that line up my “mention” area with a succession of names and no content. You must also add tweets that are valuable to your followers!! Socializing is a great part of it but also give them information that is worthy of mentioning!
5. Tweet with Enthusiasm and Passion- The tone and content of your tweets is what draws people to respond as well as retweet you!

Hope this helps and look forward to your Tweets! You can tweet me at @Dede_Watson .

Why Smart Social Media Doesn’t Equate to Buying Twitter Followers

buying twiter followers? a strict no noThere seems to be a significant rise lately in the number of companies that are offering “guaranteed”  Twitter followers. Unfortunately, a quick rise to Twitterdom does not guarantee success! Doesn’t appear that way if you check out the ads and tweets you see everyday online.  Who wouldn’t want to “pay only $65 for 10,000 followers”? Sounds like this could propel you to a higher influence on Klout, Kred and in your particular area of expertise or does it?

Twitter is a social media platform that gives businesses and individuals the ability to develop a highly engaged audience. So, when buying followers, you lose the ability to connect with that segment of your base. Why is this?? Because these followers are not going to engage with you since they are not active on Twitter.  They only serve to pump up your numbers so that you appear as though you are popular or influential. Does this serve any long term goals you may have planned for your business?

For those who do not understand where these “paid for” followers come from, let’s explore this. A company creates 1,000’s of accounts and then distributes these followers to their clients who elect to “buy” their influence. Most of these accounts have very few followers and minimal to 0 tweets. So, if you suspect that someone is purchasing followers, those are key indicators.

Normally, there will be a cluster of suspicious followers visible on their profile. StatusPeopleFakersTool is a great tool to show you  you the percentage of inactive, real and fake followers! Thanks to Jim Dougherty  for sharing this!

Someone can go from 0 followers to 10,000 for under $100! It sounds extremely enticing and with the increasing competition among Social Media peers, it sometimes can be too alluring to ignore.  I have observed some of my well respected and influential peers fall victim to the pressure to represent themselves as true leaders with a large following.  The result however can be damaging to someone’s reputation and the reputation of the Social Media industry. Would you trust someone that you know is buying followers?

Without true engagement and relationships, the amount of followers you have basically no value. It is about being a leader, providing great content and showing that you are an expert in your niche that will draw people to you and provide you with the success you are seeking.