The Top 3 Reasons NOT to Use a Twitter Validation Service

5 Top Reasons to Not Use Twitter Validator
Twitter, by its very nature, is a social tool. Just like in real life, you might meet some unsavory characters or aggressive car-salesman-types you’d like to avoid. You’re probably here to do business, right? So that means building out your audience fairly quickly (organically is still slow – don’t buy followers) and with enough engagement that your followers can see that you’re real and interested in them too. But I’m here to share with you that these validation services are a gatekeeper that is keeping out great minds from the nirvana of your amazing content and personality.

My top 3 reasons to avoid using services like True Twit:

– It doesn’t protect you from human spammers.
– You can still see tweets that mention you.
– You will eventually get unfollowed.

I’m trying really hard to think of a good reason to put blinders on people who want to view your Twitter content, but I’m coming up dry. Have you created an exclusive group that is open to a select few or, is it that you don’t want to see the possibly questionable profiles and tweets of those who are following you? Those accounts can be blocked manually.

Spam- Hey, @Dede_Watson you won’t believe this news about your neighbor! http://www.spammingyou.com

FAST and EASY Turn It Social tip to block a spammy Twitter account for desktop and iphone:

1) Open the tweet of the offending account
2) Click on the three dots in the lower right hand corner
3) Choose “Block or Report”
4) Choose”Block” in the upper right corner
5) That user will no longer be able to interact with you, and you won’t see content from them.

So why keep out the quality but busy thought leaders who will happily move on to the next “you” out there on Twitter? There are close to 300 million ACTIVE accounts on Twitter right now, so maybe you aren’t the special snowflake after all. There is irony in trying to cut down on spam, then receiving a spam DM that says “[FollowerName] uses TrueTwit Validation Service. To validate, click here… “

I’d like to hear your thoughts on the contrary. Are you a Tweeter who uses the service, and if so, I’m curious why. Of the people who are taking the validation bait, are you more likely to engage with the True Twit user, and True Twit account holders, do you feel that the quality of engagement with your followers is higher? Or are you like me and eventually adding them to the “unfollows”?

Quick and Easy Way to Find New Twitter Followers By Location

location search on Twitter

Twitter is such an incredible place to connect with people from all over the world. The great thing about being a part of a global community is that we are not restricted by geographical boundaries from doing business or making friends.

There certainly are benefits of connecting and interacting with people within your city, town or state. Twitter makes it very easy to search for people within a desired location with Twitter’s  advanced search features.

If you are not looking for people within a specific niche, you can do a quick search by typing in  near:Addyourcityhere within:15mi here .

Make sure to also add them to a list for your targeted area! Next time we will discuss how to do a more detailed advanced search on Twitter.

How Twitter Keeps Getting More Social With Photos

Phototagging_FINAL

Twitter rolled out 2 new features in March that are an attempt to match 2 of Facebook’s most popular features. They realize how important images are to their followers and have responded with 2 incredible ways you can turn your tweets into a higher level of social engagement with photo tagging and adding up to 4 pictures to a tweet.

Why is it important to add photos to your tweets?

  1. According to Twitter,  tweets that have images receive a 35% boost in retweets.
  2. Since people are visual, it tends to draw their attention to you. It can increase your following, create conversation.
  3. If you are promoting an event, chat, or product, it will generate more interest in what you are promoting. Quotes within an image are also  a great example of what tweets are well received with photos.
  4. Showing your “personal” side with your followers. People connect with those they feel comfortable with.  Personal photos normally are well received with retweets.

Advantages of Photo Tagging

  1. Tagging doesn’t affect character count.
  2. You can tag up to 10 people.
  3. If you are tagged in a photo, you’ll receive notification in your stream.
  4. Photo tagging and Tweets with multiple photos will display in an embedded tweet.

I use often use images with my client’s tweets to make an impact. This doesn’t mean that every tweet should have an image attached. Use them where you feel they will be most effective. Check your analytics through Twitter Analytics and other sites like Kred, They are both 2 free incredible resources that will give you a great overview and insight into what tweets are driving the most engagement. Love them both.

What success have you had with tweeting with images and do you find certain types of images are working better for you?

 

Protected Tweets- 5 Reasons You Don’t Want To Protect Your Tweets

There are many reasons why people might feel a need to protect their Tweets.  What people may not understand about Twitter is that this is not the same as Facebook. You are not necessarily creating a new foundation of  “friends” in the same sense as you might on Facebook.

Although Twitter is an amazing place to make new friends, many people are signing up to create exposure for their current or future business endeavors. What Twitter offers you is the amazing ability to connect with people in a way that is not currently available on Facebook. Protecting your tweets will hamper your abilities to connect and increase your visibility and following.

If your end goal on Twitter is to create a presence for your brand, you will need to be available and visible to others in order to accomplish this. Protected Tweets will greatly slow these efforts.

Here are 5 reasons you don’t want to protect your tweets:

  1. Protected tweets cannot be re-tweeted.
  2. Protected tweets will not show up in searches.
  3. You must approve followers before they can follow you.
  4. People will not see your tweets unless you are following them.
  5. Protecting your tweets make people more skeptical about following you since they cannot see your tweets.

Twitter is the absolute best and most effective place to connect with people and promote your business. Protected tweets are only necessary if you want to keep your following small, or your tweets private within your social circle such as students, clubs.

Would love to hear your thoughts if you are currently protecting your tweets and how this affects your ability to network on Twitter.

image credit

Email Marketing is Topic for #Turnitsocial this Thursday at 8pm EST!

Thursday night at 8 pm EST on our weekly Twitter chat #Turnitsocial, Jen McGahan from Myteamconnects.com will be talking about how to create an effective email marketing campaign for your business! This is one of the most under utilized parts of your business and most definitely one of the most important.

Why MUST you be at #Turnitsocial this week?

According to Jen:

62% of people online start their day with email.

Email gets a return on investment of up to $42 for every dollar spent.

Email helps you “click” with your customers and strengthen your brand.

We will be discussing  lots more, so be prompt please!! Also, we are going to go over to Google+ Hangouts afterward! If you don’t have Google+ yet, please sign up now!! You will LOVE Google+ Hangouts. You can also connect with Jen on Twitter @JenMcGahan or myself @turnitsocial for more details!
See you Thursday, September 20 at 8 pm EST on #Turnitsocial!!

5 Tips for Twitter Engagement

5 tips for twitter engagement
Are you setting all of your Tweets on Autopilot?? If so, you MUST pay close attention to the following.
People are social beings. They like to share and connect with people. Most of all, they like to be  HEARD. So, if you all you are doing is tweeting inspirational quotes and auto tweets about your business, then you are missing out on the most important aspect of Social Media.

Social Media is not just an option anymore for your business, it is a very critical part of branding and gaining a presence. (Will touch on this in later posts) One thing that you MUST know is that conventional advertising is going to become obsolete and the key is ……. ENGAGEMENT and Word of Mouth!!

Twitter is a fast and effective way to get your message out and get people to connect with you!

Here are 5 Tips For Twitter Engagement:

1. Spend at least 30 minutes each morning and evening Tweeting to others LIVE.
2. Respond individually to people that reach out to you. LISTEN to what they are saying to you and respond!! Show that you hear THEM.
3. Look for people that you have not chatted with recently and reach out to a few new ones that interest you or are tweeting something that you would like to mention. Expand your circle of engagement!
4. Do not make a habit of just sending out group tweets with no message. I see this all the time and have a few followers that line up my “mention” area with a succession of names and no content. You must also add tweets that are valuable to your followers!! Socializing is a great part of it but also give them information that is worthy of mentioning!
5. Tweet with Enthusiasm and Passion- The tone and content of your tweets is what draws people to respond as well as retweet you!

Hope this helps and look forward to your Tweets! You can tweet me at @Dede_Watson .

Top 3 Things NOT To Do with Hashtags!

hashtagsIt is probably safe to say that very few people knew what hashtags were 3 years ago. Even people that were starting to dabble in social media and blogging were relatively uninterested in the usage of hashtags. The past 12-18 months,  hashtags have become more relevant to social media with the need to both differentiate and trend.

There are a few solid reasons that you SHOULD use hashtags, such as to create a specific chat for your topic of interest or  to highlight the point you are trying to focus on in your message or tweet. On the other hand, there are many things that people are doing that are abusing the fundamental reasons behind hashtags and this is both a time and message killer!!

Here are the Top 3 Things NOT to do with Hashtags:

1. Using more than 2-3 hashtags in Tweets.  This practice  can become mind clutter. Meaning if I have to decipher 3 or more #hashtags within a tweet or message with very little content, then I am going to lose interest in what is being said. I see so many tweets with 3 or more hashtags throughout a tweet that give very little value to the reader. There is a 17% decrease in engagement when using more than 2 hashtags! “THINK” about what your message is and which #hashtags are most relevant to your brand and particular tweet.

2. Loading your profile  with ##hashtags. I must admit that when I see a profile that doesn’t really tell me anything about you, then I am very skeptical to follow you. Why should I follow someone that provides no intelligible information about who they are. More importantly, what value do you offer ME?? Remember that in social media; it is not about YOU the provider of the content, it is about ME!!  Secondly, profiles that offer little more than #hashtags are a “red flag.”  Spamming comes to mind when I see them!

3.  Adding hashtags that are not relevant to your post. Doing this with a #trending subject might be appealing if you want masses to see your tweet, but what value does it really offer you or your audience. People searching for key terms are normally looking for that! Stay focused on what you are tweeting about!

**FYI- Do a #TwitterSearch with and without the hashtag and you will find that the key term you are entering will show up both ways!

Getting the most bang out of 140 characters can sometimes be challenging, but remember in the wonderful world of  microblogging, Less is More!

Why Smart Social Media Doesn’t Equate to Buying Twitter Followers

buying twiter followers? a strict no noThere seems to be a significant rise lately in the number of companies that are offering “guaranteed”  Twitter followers. Unfortunately, a quick rise to Twitterdom does not guarantee success! Doesn’t appear that way if you check out the ads and tweets you see everyday online.  Who wouldn’t want to “pay only $65 for 10,000 followers”? Sounds like this could propel you to a higher influence on Klout, Kred and in your particular area of expertise or does it?

Twitter is a social media platform that gives businesses and individuals the ability to develop a highly engaged audience. So, when buying followers, you lose the ability to connect with that segment of your base. Why is this?? Because these followers are not going to engage with you since they are not active on Twitter.  They only serve to pump up your numbers so that you appear as though you are popular or influential. Does this serve any long term goals you may have planned for your business?

For those who do not understand where these “paid for” followers come from, let’s explore this. A company creates 1,000’s of accounts and then distributes these followers to their clients who elect to “buy” their influence. Most of these accounts have very few followers and minimal to 0 tweets. So, if you suspect that someone is purchasing followers, those are key indicators.

Normally, there will be a cluster of suspicious followers visible on their profile. StatusPeopleFakersTool is a great tool to show you  you the percentage of inactive, real and fake followers! Thanks to Jim Dougherty  for sharing this!

Someone can go from 0 followers to 10,000 for under $100! It sounds extremely enticing and with the increasing competition among Social Media peers, it sometimes can be too alluring to ignore.  I have observed some of my well respected and influential peers fall victim to the pressure to represent themselves as true leaders with a large following.  The result however can be damaging to someone’s reputation and the reputation of the Social Media industry. Would you trust someone that you know is buying followers?

Without true engagement and relationships, the amount of followers you have basically no value. It is about being a leader, providing great content and showing that you are an expert in your niche that will draw people to you and provide you with the success you are seeking.