So you have read and followed my advice from my first post 4 Steps to Social Media Success BEFORE you start on Social Media:
1) Know what you want to accomplish
2) How much time can you spend on your social media
3) Narrow down the networks you will participate in
4) Plan your content
And now you are ready to get going with the next steps.
I know you are eager to get moving and to start seeing results, but don’t jump over these steps they are very important to reaching that success you so want and deserve. They are the foundation to everything in the future and believe me, it’s easier to do it right the first time than to have to go back and fix it later.
Am I suggesting you will never change these things once you have set them up? Not at all… in fact I recommend you review the previous 4 steps regularly as a way to evaluate the success of what you are doing and to review the upcoming steps often as well.
As your goals grow and change, as the social media world changes and as your business changes, you need to review these items regularly. That’s not the same as skipping steps now to get going and having to go back later to do them because skipping them shorted you on some success. So invest in yourself and go through the steps now!
So what do you do next?
1) Know and follow the rules of the networks you are joining: Most of these social networks are free so it’s their sandbox and you are getting to promote your business for free… the rules are there to make it fair for everyone so take the time to follow those rules so you aren’t penalized for breaking them. This could mean losing access to your accounts to having them shut down completely. It would be a shame to lose all your hard work because of a rule being overlooked.
2) Fill out your account info completely: This is a great opportunity to tell people who you are and what you do and it’s where people will make a judgement about you and your business. So take the time, fill it out completely and then review it at least quarterly to ensure all your details stay accurate.
3) Find the right people to follow to build your network: Use the search option on the network you using, try a variety of terms. Find a leader in your industry and follow them, then follow the people following them as well, these people are looking for your info, you just need to connect. Add your numbers, be selective about who you connect to, send a hello to them, start the conversation and connect.
4) Listen: Spend time on your social networks listening to other people’s conversations, contribute when you have something useful to say (not just “me too”). Use the search field to find conversations relevant to your industry to participate in.
5) Give before you receive: Start sharing and responding to other people’s posts. People notice this and usually then make an effort to do the same back for you. We all want people to engage with us, be the first to go and engage with them. It will be noticed.
6) Add value, be the go-to resource for information in your field to the people in your niche: Find useful information that the people in your niche need to hear and be the one to share it. Don’t worry about being the one to create the content; sharing content is a powerful way to position yourself as the go-to expert.
7) Ask for the action you want: When you post a thoughtful, useful or just fun item and you want people to engage with… don’t be shy to ask for what you want, sometimes people need to be guided. They are sitting at home nodding their head in agreement, but the thumbs up or retweet is the virtual head nod… ask them to do it!
These steps are the basics of any successful social media campaign on any channel. They will guide your interaction with the goal of growing your network, engaging with people in a caring way and building relationships. Don’t short change yourself or your business by not doing these steps; the results won’t be the same without them.
I’d love to hear how you are doing on your social journey!
Sherri-Lee Pressman is Your Social Media Minder, helping business owners use Facebook and Twitter to grow their businesses. She is a Social Media strategist, educator, speaker and coach. She lives near Vancouver BC, Canada with her two kids, one crazy cat and an even crazier puppy. You can visit Sherri’s site here.