Why Smart Social Media Doesn’t Equate to Buying Twitter Followers

buying twiter followers? a strict no noThere seems to be a significant rise lately in the number of companies that are offering “guaranteed”  Twitter followers. Unfortunately, a quick rise to Twitterdom does not guarantee success! Doesn’t appear that way if you check out the ads and tweets you see everyday online.  Who wouldn’t want to “pay only $65 for 10,000 followers”? Sounds like this could propel you to a higher influence on Klout, Kred and in your particular area of expertise or does it?

Twitter is a social media platform that gives businesses and individuals the ability to develop a highly engaged audience. So, when buying followers, you lose the ability to connect with that segment of your base. Why is this?? Because these followers are not going to engage with you since they are not active on Twitter.  They only serve to pump up your numbers so that you appear as though you are popular or influential. Does this serve any long term goals you may have planned for your business?

For those who do not understand where these “paid for” followers come from, let’s explore this. A company creates 1,000’s of accounts and then distributes these followers to their clients who elect to “buy” their influence. Most of these accounts have very few followers and minimal to 0 tweets. So, if you suspect that someone is purchasing followers, those are key indicators.

Normally, there will be a cluster of suspicious followers visible on their profile. StatusPeopleFakersTool is a great tool to show you  you the percentage of inactive, real and fake followers! Thanks to Jim Dougherty  for sharing this!

Someone can go from 0 followers to 10,000 for under $100! It sounds extremely enticing and with the increasing competition among Social Media peers, it sometimes can be too alluring to ignore.  I have observed some of my well respected and influential peers fall victim to the pressure to represent themselves as true leaders with a large following.  The result however can be damaging to someone’s reputation and the reputation of the Social Media industry. Would you trust someone that you know is buying followers?

Without true engagement and relationships, the amount of followers you have basically no value. It is about being a leader, providing great content and showing that you are an expert in your niche that will draw people to you and provide you with the success you are seeking.

Comments

  1. I completely agree, Dede! Not only is it a complete waste of dollars, but it clearly demonstrates that the person buying their followers doesn’t understand the nature of Twitter. Who cares if you are tweeting to junk accounts? What impact will they have on your business? I’ll take a small, engaged following any day over a large, junk following.

    And shame on those “social media professionals” who are scamming their clients by making them think that a large following is accomplishing anything in the social space.

    Just my $.02, though ;)

    –Sean
    @socmedsean

    • Dede Watson Dede Watson says:

      Thanks Sean! You summed it up exactly how I was feeling. I have worked furiously the past 18 months to not only build a following but also brand myself as someone who is a “trusted” voice in Social Media. My main concern with “buying” followers is that this practice could very well affect how businesses view Social Media and that affects you and me!

  2. Cyndi says:

    Great post. This buying of likes and followers drives me totally insane. I always stress to my clients that social media is not a popularity contest. Some people get it and hopefully others soon will.

    • Dede Watson Dede Watson says:

      So true Cyndi. I am not so sure that people will get it. My feeling is that if you provide “substance’ and know your stuff, why should you be contemplating buying followers. You would be able to cultivate your relationships and followers without having to resort to buying something that holds no active benefit. Fluff without substance eventually gets flushed out!

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