Whether you know it or not, once you are using Social Media platforms such as Twitter and Facebook, you are working with an audience of potential listeners. The question is Will they tune you in or out? Do you have anything to offer them that is of value? Are you talking to them or at them? If you are not sharing with them information and engagement that give that WOW Factor.. I need to know more, then why should they spend their time getting to know you?
One of the things that I see continuously on Twitter and Facebook is the tendency for people to share how great their business is in my stream without getting to the conversational stage with me. Meaning, I see daily self promotion on my Facebook fan page that was unsolicited by me. Why do I want to allow free advertising space on my fan page? What have they done for me? It gives the spammer… and YES, I do say spammer the freedom to promote themselves as well as junk up my page.
Twitter has produced the most ROI of any Social Media site that I have used. It is fast paced and allows you to engage, make friends and share your business with an unlimited supply of quality people. There are those however who utilize Twitter for spamming. In their defense, many people are new to Twitter as the result of this remarkable Social Media explosion that is taking place. Social Media is quite new and there has been very little training until lately to assist all the newcomers.
Learning how to engage your listeners/followers/audience is the first step in networking effectively. Finding what THEY need and want versus what you want them to know or have is what will set you apart. Having passion and showing sincerity for what you do and with whom you interact are also necessary elements in gaining a following and being successful in Social Media. Dazzling and wowing your followers is not only going to help you get closer to your goals, but it also feels so good!
What are doing that sets you apart from the mix?