Twitter Introduces Keyword Targeting In Timelines

This morning Twitter announced a new advertising feature for businesses. It allows advertisers to reach people who have tweeted specific keywords in their recent tweets . What does this mean for you?

If you are a business that sells golf equipment, your tweet can reach people that have an interest in golf or have recently tweeted about it. You can even more narrowly target your search with Geotargeting by city, state and country and gender which you can see here.

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Not sure that keyword targeting will be incredibly effective yet as it has limitations. Twitter doesn’t really currently target habits, interests, age groups, etc as Facebook advertising  is able to do through your profile information and posts to integrate it into their advertising platform.

Have you used Twitter in an advertising campaign? Would love to hear your thoughts!

Why is Pinterest So Addictive

pinterest is addictive

As a busy professional woman you would think that I would not get so addicted to the new social media site Pinterest which users mainly use for recipe swaps, DIY projects and decorating tips, au contraire.  For me exploring Pinterest and becoming a pinner helps me identify with things in my life from the past, present and envision for the future.  It also allows me to connect with others who have the same likes or dislikes as I do, and these likes and dislikes are not the same as likes 0n Facebook.  If you want another excuse I also hail from Alabama, one of the states statistically with the most pinners.

For me Pinning allows me to gather ideas for my present everyday life and to dream about my life in the future, especially when I am thinking about my first to London I will be taking later this fall.   Pinning for me is an outlet from the stress of other social media sites and it allows me to give people insight into who I am on a personal level.    Something I have avoided in my professional life before now.

For example,  I love Autumn/Fall so I have been pinning and re-pinning for a good part of a week about things that mean fall to me.  Whether it’s fall fashion, to décor to holidays, I get to explore visually the things I like about the season.   I also love to interact with others across the Pinterest network who are pinning about Fall to see what they like and to get ideas.  I also like recipes.

Gone are the days for me that I will sit and clip interesting recipes to try, and I don’t want to put them in a book that gathers dust.  Pinning recipes is a way for me to keep up with what’s hip and new in the food world.  I don’t cook that often, but when I do and it’s usually around the holidays, I like having interesting recipes to try.

Many marketers aren’t exactly sure what the pay-off of Pinterest is just yet.  In a recent article 10 Things to People Love or Hate About Pinterest, at Mashable.com even pinners question the glitches the Pinterest website seems to have.

Mashable talks about two consumer marketing monitoring firms who have looked at the site’s glitches and user interface.  Some of the statistics are staggering at best with 60% women and 40% men using the site, and acording to the infographic report that Netbase and SAP posted, Pinterest is the fastest growing social media site on the web .  Last year the site tracked 10 million monthly visits in the United States alone over any other website.

Two of the top five things people love about the site are sharing recipes and the comments that come along with sharing them and how easy it is to help plan and organize items from decorating, to shopping to crafts to weddings.  The top least favorite thing that people like about Pinterest is that for companies and others, we’re not too sure how pinning equates to more business for our business.

I for one believe that the complaint of monetization will work itself out.  Because I believe eventually consumers will buy something they have seen on Pinterest. I know, if there is something I really like and want to know where I can get it, I click on the photo to go to the website where nine times out of 10 I can see where to purchase the item and I visit the site at least once before I decide to purchase it.

Still other statistics I have seen on Pinterest talk about sentiment to brands.   Let’s face it people pin from sites and brands they know and love, and brands are now getting into the game with their own Pinterest boards.  Consumers like me, are recognizing this and are gravitating to their boards.  Brand loyalty may be where in the end businesses and consumers see the benefits of the hours upon hours of pinning items they like.


About Author

Kara Kennedy, a native of Birmingham, has worked extensively in the areas of Public Relations, media and marketing, and is currently the Director of the External Affairs of Samford’s Brock School of Business. Shortly after joining the Brock School of Business in June of 2007, she headed the PR team that implemented the successful strategy to brand the Samford School of Business the Brock School of Business.  Kara handles all of the events marketing, media relations, public relations and online digital strategies (including social media) for the Brock School of Business.

You can reach Kara on Pinterest and Twitter or email here at kara_kennedy@kennedyresourcedevelopment.com

 

Your Online Network Marketing Strategy SUCKS!

Let me first start off by saying, my intentions are never to offend anyone even though I realize what I’m about to share may indirectly strike a nerve with some of you, because I’m calling it as I see it. Try not to get defensive, I’m simply expressing my opinion (which I’m entitled too) and I will not apologize for it. Hopefully, you will take what I share, and reevaluate your online network marketing strategy…quickly!

The reason I can be this blunt is because I know what I’m talking about. I have been a network marketer for nearly 10 years and in the first 2-3 of those years, my online network marketing SUCKED! YES, I can admit it…because since then, I have learned a lot and my success has turned around completely.

You may be someone who recognizes your doing something wrong because the lack of leads generated or the fact you’re not making any sales. Or perhaps you are getting leads and making sales but there is no growth within your organization or many repeat sales.


It’s really not your fault that your online marketing strategy sucks, like most of us, your only doing what your company trained you to do – if you even got training at all. The problem with many of these companies is that they are teaching traditional marketing techniques that rarely fair well in today’s online market.


When we bring our business online, we often make the mistake of trying to promote it in a traditional sense because our companies tell us, “everyone can benefit from our product or service”. Naturally, our mind begins to conceive the idea that the internet will produce for us an endless stream of cash in hand, pool of customers.


So if this holds true, why isn’t it working for you? What are you doing that is causing your online marketing to suck?

Here are the 5 top reasons why your network marketing business is not growing online.

  • You are ruining your credibility – You regularly post your sales, company promotions and discounts across all your social network platforms. Of course you are excited about your products however, operating your business this way devalues what you offer and lacks professionalism. There is nothing wrong with discretion, share this information with only those who are interested in the first place.
  • You are attempting to market to everyone – Again, you know your products and services are great, but no matter what your company tells you…I’m sorry, everyone DOES NOT want it! Stop offering to everyone whether it is through status updates, email or inbox messages, you must be selective. Learning to target your specific market will yield much better results and prevent you from missing the opportunity to establish solid business partnerships.
  • You are promoting a company replicated website – Having a company website is a great tool to share with prospective customers or business partners you are following up with but using this as your main website does not allow you to stand out from other reps within your company or give prospects a reason to want to do business with you. Instead, send people to your own branded website or blog where you display your area of knowledge and expertise while encouraging a personal connection with you instead of using a generic approach.
  • You are promoting your company instead of branding you – The harsh reality of this is nobody cares about your company’s accolades, facts or what makes them so great. People do business with people –people they like. You need to make yourself stand out amongst the sea of other independent reps in your company. Give people a reason to want to shop with you are partner with you.
  • You are looking for customers and not business partners – The biggest reason why most network marketers are not growing in their business is because they are online looking for customers. Network marketing is a people business, as stated above, people are far more likely to do business with people they know, like and trust. With the millions of individuals already selling “something” online, mix that with the number of reps in your company selling the same thing as you, it is highly unlikely you will earn a consistent amount of income online that will sustain you. Sell your products offline and focus on building your business team/organization online. Statistics show individuals online seeking a business opportunity far out way those looking to buy products.

These are just a few of the reasons why your network marketing business may not be growing online. I suggest taking some time to discover what you may be doing wrong and correct it to start getting the results you deserve.

When you learn how to effectively use the internet to build a successful network marketing business online, you will discover a truly lucrative way to earn a generous income from home.

Photo Credit

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Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

Why You’re Not Making Money in Your Business

YES, I AM GOING THERE!

WHY? Because this is an issue I’m seeing entirely to much and it is time for the women who are experiencing lack in their business to take a look at what could be the problem and take the steps to correct it.

What gives me the right? Well, because I’ve been there. Early on in my online entrepreneurial journey, I was a self proclaimed “Women Entrepreneur” for a long time, not making any money.

I thought entering the World Wide Web would bring me almost instant success (I said almost, because I knew I wasn’t going to become rich over night…but sure it was going to be soon after)

I’m not ashamed to admit, I didn’t have a clue…at first. I had an opportunity, a few ideas and was positive, I was gonna get paid! But after months of barely making enough money to pay my web hosting, I had enough sense to see what I was doing…was SO NOT working.

What I see today with many women, some of them in my circle, is that they are not making any money, yet they continue to do the things that are NOT giving them the results they want.

If you want to be a women in business, making a generous profit that continues to increase month after month, you have to make some serious changes…PERIOD, starting with, (1) Changing your way of thinking, (2) Be willing to learn and/or invest in what it takes to “Get it Right” and (3) Be intentional and seriously, GET TO WORK!

Let’s Be Real… This thing called Entrepreneurship, is not easy. It takes a lot, and that’s why it is not a preferred choice for everyone. You have to be willing to give it your all…and then some, make sacrifices, and by no means can you give up.

What I discovered for myself, and from talking with those women who aren’t making money in their business, is that there are a few things that always arise and are key setbacks that prevent you from really experiencing an abundance in your business.

1. There is a lack of focus, clear direction and an actionable plan. For the most part, many women just simply don’t know what to do. They have no clue where to start or even how to start so they operate in spurts based on what they see others doing.

One week they are actively promoting their business, sharing and interacting online…then they disappear, only to resurface weeks later and repeat the cycle. There is no consistency so these women fall off the social radar and are rarely taken seriously.

2. The “Serial Entrepreneur”. Many of my Go-Getter sisters fall into this category and I totally support multiple streams of income…however, the problem here is with the women who are starting a new venture every other week and have yet to completely establish the previous business.

To be quit honest, these are the women who generally make the least amount of money, if any at all because they are often paying out, way more than what is coming in. With the different businesses they operate, they are often unable to discover and connect with a specific target market and in the process, reach only a very few.

3. Not committed to the full investment of time required. These are the women who have a clear goal and know what they have to do but are unable to dedicate the amount of time it takes to get it done. Because of this, they often go unnoticed even if they provide a remarkable product or service.

This woman may have other things going on in her life that keep her from being able to pursue her business in the manner in which she desires.

4. Making Excuses. This is another area many women fall into. Far to many excuses as to why they can’t start or grow their business. A lot of times it is because of a full-time job, or they are a single parent, or school or money…for some, these can be legit reasons BUT, there are lots of women who have the same things going on in their lives and still make it happen.

Most of the time, excuses are a disguise for fear. Fear of the “what if’s…”. As a lot of us do know, FEAR will stop anybody dead in their tracks and surly keep you paralyzed in your business.

Do you fall into any of these categories?

If so, I encourage you today to take a step back and reassess your situation. Acknowledge where you are falling short and determine the steps you need to take to move forward in prosperity.

It’s not easy, and we have all been in at least one, or some of these places at some point in our journey. The key to getting unstuck is to seek out the best support for you.

Connect with  Network Community of like-minded women for support.

Choose the educational tools you need to help you become business savvy.

Consider investing in coaching to develop small business “know-how” and skills.
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Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

How Are You Promoting Your Blog?

Ok, now you have a blog. Congratulations, you are on your way!! What do you do now to get people to see it? Have you had your blog up for over a month and no one is responding? Why is that? Well, more than likely because it is basically  invisible to everyone but you!

Beginning the blog is the easiest part of the process. Almost anyone can start a blog. Two of the most crucial parts though are content and promotion. That is where the the pros are separated from the amateurs. What you don’t want to look like or end up as in Blogosphere World is an amateur.

Do you have social media buttons on your blog so that people can tell others about your wonderful blog?? If not, how are they going to help you promote it?? Remember the saying “Work Smarter not Harder?” This is so important in our business because most of us have limited time to promote our businesses so why not let others help you!!

Does your blog have a plug in so others can follow your blog with rss feed?? Very important way for your readers to keep in touch with your latest post. Also, do not forget to post regularly. Three to five times per week is a must to keep your content fresh and your audience engaged and interested in you! Attention spans are short on the internet and you have to constantly be in their face!!

Are you using Twitter and Facebook to announce your latest articles? Make sure you use a tiny url to post them. They will be your best friends. It takes time to get the attention you want from Twitter but I promise you that if you utilize Twitter correctly, you will plant seeds now but sprout beautiful sunflowers later!!

What Do You Blog About?

Now that you have decided to create this blog that everyone is telling you is essential to your business, do you have a concept of where to take it? What will be the theme of your blog and what will you name it?

The name is important for several reasons. First, the search engines such as Google in particular will notice the key words in your blog. So, url or web address and the title should reflect your subject matter if you are at all interested in optimizing your site. Optimization is another subject we will cover later. Secondly, it defines your blog and lets your readers in on what you are writing about.

If you are with a free blogging service such as blogger.com or the free version of wordpress.com, you can start immediately with your blog and have it up in a matter of 30 minutes! That is,  you can have a url, a title, header(which is your photo that expands across the top) and a general idea what you are going to talk about. Since you are using their free version, you don’t even have to search and register your web address.

Both of these blogging platforms are excellent and top bloggers use them. I would suggest early on that you start thinking of your own personal url and register it with a hosting company like Godaddy.com or Hostgator.com. Their hosting is very affordable and to buy your url should cost you less than $20.

If you have a network marketing company, depending on what type of company it is will determine what direction to take your blog. For example, if it is a jewelry company, you might want to show various pieces and display them with the newest fashions. Describe the pieces and show similar jewelry that celebrities wear! You could then lead them to the page where they can buy the pieces. Get them excited about it!

Just saying “Here I am and join my team or buy from me” is not always an effective way to blog. In fact it is a terrible and ineffective method. You could however tell about yourself which allows you to build a relationship with your readers and have articles on leadership and networking in your blog to draw people to it…. A How to Blog. That is another approach for this type of company.

The key to a good blog is to have great content and provide a reason for your readers to return. Otherwise, they will never return or appreciate all the work you put into it and leave you wondering why your blog receives no traffic!!  CONTENT IS KING!!

Keep your blog fresh with new articles that give value to the reader, show a passion in your writing and you will be on your way to having a successful blog!!

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

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This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what exactly is on your mind.