The Top 3 Reasons NOT to Use a Twitter Validation Service

5 Top Reasons to Not Use Twitter Validator
Twitter, by its very nature, is a social tool. Just like in real life, you might meet some unsavory characters or aggressive car-salesman-types you’d like to avoid. You’re probably here to do business, right? So that means building out your audience fairly quickly (organically is still slow – don’t buy followers) and with enough engagement that your followers can see that you’re real and interested in them too. But I’m here to share with you that these validation services are a gatekeeper that is keeping out great minds from the nirvana of your amazing content and personality.

My top 3 reasons to avoid using services like True Twit:

– It doesn’t protect you from human spammers.
– You can still see tweets that mention you.
– You will eventually get unfollowed.

I’m trying really hard to think of a good reason to put blinders on people who want to view your Twitter content, but I’m coming up dry. Have you created an exclusive group that is open to a select few or, is it that you don’t want to see the possibly questionable profiles and tweets of those who are following you? Those accounts can be blocked manually.

Spam- Hey, @Dede_Watson you won’t believe this news about your neighbor! http://www.spammingyou.com

FAST and EASY Turn It Social tip to block a spammy Twitter account for desktop and iphone:

1) Open the tweet of the offending account
2) Click on the three dots in the lower right hand corner
3) Choose “Block or Report”
4) Choose”Block” in the upper right corner
5) That user will no longer be able to interact with you, and you won’t see content from them.

So why keep out the quality but busy thought leaders who will happily move on to the next “you” out there on Twitter? There are close to 300 million ACTIVE accounts on Twitter right now, so maybe you aren’t the special snowflake after all. There is irony in trying to cut down on spam, then receiving a spam DM that says “[FollowerName] uses TrueTwit Validation Service. To validate, click here… “

I’d like to hear your thoughts on the contrary. Are you a Tweeter who uses the service, and if so, I’m curious why. Of the people who are taking the validation bait, are you more likely to engage with the True Twit user, and True Twit account holders, do you feel that the quality of engagement with your followers is higher? Or are you like me and eventually adding them to the “unfollows”?

Wake Up And Pay Attention To Your Brand

Pay attention to your brand

One of the first things I learned about branding is that consistency on your social platforms is as crucial to growing your brand out as is being engaged. I would actually say more so; since if you don’t have a clear message and targeting a defined space, then you are wasting time! It’s great to have social friends and I have been fortunate to make many, but my main end goal via social media is to create new opportunities for my business.

Over the past year, I have been extremely fortunate to grown my business to six figures. I’ve worked 60+hour weeks for the past 7 years and 2 years ago was able to leave my full time job to turn my passion for social media into a full time career as well as hire 2 part time assistants!!

What has happened to my own personal brand is that as a result of a big ramp up in business, I have seriously neglected all the things that I tell my clients they must do to be successful!! It’s very embarrassing when you are telling someone they need to update the look of their brand and work on the SAME details that you do not. How can I be taken seriously if I am not living by what I teach?

As a result, I became almost invisible on my own social media accounts and stopped adding content to my blog. I couldn’t seem to find time to spend even 30 minutes per day. Additionally, there is no consistency in the look of my brand. Imagery is different across all my platforms.

Almost everyone who has a Twitter account or Facebook fan page today has some type of brand; whether it be a product, business or personal brand. That means they are looking for opportunities and want to be effective with their marketing on Social Media.

3 things  you need to do NOW:

 

  •  Create a consistent branded profile throughout your social media platforms. Make sure your banners/headers are recognizable across all sites.
  • Twitter will be your most effective platform for making connections and potential clients!! Providing great content that will resonate with your followers and reflect your brand are highly effective. Real-time engagement with those followers is essential.
  • Create a blog if you don’t currently have one. Add at least 1-3 new post weekly.

Those are all the things I will be doing over the next 3-4 weeks. I’m in the process of a website redesign as well as updating all my graphics across my social media platforms. I am dedicated to returning to being the actively engaged person I used to be and will be sharing with you along the way!!

What areas have you neglected in your branding via social and what do you intend to do to improve them? Let’s do this together!!!

 

How Twitter Keeps Getting More Social With Photos

Phototagging_FINAL

Twitter rolled out 2 new features in March that are an attempt to match 2 of Facebook’s most popular features. They realize how important images are to their followers and have responded with 2 incredible ways you can turn your tweets into a higher level of social engagement with photo tagging and adding up to 4 pictures to a tweet.

Why is it important to add photos to your tweets?

  1. According to Twitter,  tweets that have images receive a 35% boost in retweets.
  2. Since people are visual, it tends to draw their attention to you. It can increase your following, create conversation.
  3. If you are promoting an event, chat, or product, it will generate more interest in what you are promoting. Quotes within an image are also  a great example of what tweets are well received with photos.
  4. Showing your “personal” side with your followers. People connect with those they feel comfortable with.  Personal photos normally are well received with retweets.

Advantages of Photo Tagging

  1. Tagging doesn’t affect character count.
  2. You can tag up to 10 people.
  3. If you are tagged in a photo, you’ll receive notification in your stream.
  4. Photo tagging and Tweets with multiple photos will display in an embedded tweet.

I use often use images with my client’s tweets to make an impact. This doesn’t mean that every tweet should have an image attached. Use them where you feel they will be most effective. Check your analytics through Twitter Analytics and other sites like Kred, They are both 2 free incredible resources that will give you a great overview and insight into what tweets are driving the most engagement. Love them both.

What success have you had with tweeting with images and do you find certain types of images are working better for you?

 

Top 3 Free Twitter Tools You Can’t Live Without

Free Twitter Tools

Twitter can become very time consuming if you don’t have an efficient system in place to reduce the hours you spend networking and promoting. You can literally spend hours daily and still not make a dent in what you are trying to accomplish.

Top 3 Free Twitter Tools:

1. Hootsuite- I still talk to people who are very active in managing social media accounts who tell me that they only tweet live. That they don’t like to automate tweets. I am a HUGE believer in live social engagement with other Tweeps. It’s extremely important that you don’t solely “automate” your tweets. HOWEVER, there are not enough hours in a day to tell your story and keep in the stream if you only tweet live.

Posting informative, relevant content can help you grow your following and get the attention of those you are trying to reach. You can accomplish this through a fantastic free Twitter tool called Hootsuite.

Hootsuite is a social media dashboard that allows you to manage multiple social networks, schedule tweets and messages, track brand mentions, and analyze social media traffic. You can manage your social media profiles from a single dashboard. It’s an incredible tool for those who are serious about growing their social media presence.

Hootsuite

2. Tweepi- Tweepi is great tool for cleaning  up your following. Twitter is very generous in allowing you to follow a lot of people without regards to count ratio until you reach 2,000. Once you follow 2,000 people, Twitter puts the breaks on and you must concern yourself with following to follower ratios.

You cannot follow more than 10% over who is following you. For example, If you are following 2,001 people and only 1,800 are following your account, you will have to wait until more follow you or you unfollow before you are allowed to  follow more people. More here in Twitter’s Help Section.

With Tweepi, you can “flush” followers from your account. You have the ability to see who is not following you and unfollow them. Tweepi allows you to also set filters to have a very broad overview of a profile. You can also follow people from Tweepi’s dashboard as well as utilize it to follow the followers of influencers.

 

Top 3 Twitter Tools

3. Kred- I love Kred for reasons that many people probably aren’t aware of. It’s great to have a high Kred score, but it’s not something that I focus on. What is really fantastic about this site is that you can use it as an overview of what is working really well for you on Twitter. You can use this very helpful tool to also set up your “evergreen” tweets with the best of your content.

Kred

These 3 free Twitter  tools are very powerful for really jump starting your social media. I love free tools and try to avoid paying for what can result in a very pricey monthly bill for tools that are not always extremely effective. I also utilize a few premium Twitter tools that I will be sharing with you soon!!

Please share with me your experiences using any of the Twitter tools mentioned here and also leave your questions below.

3 Ways to Stay Twitter Connected to The 2014 FIFA World Cup

How To Tweet Team Support for World Cup FIFA

Have you found yourself caught up in the excitement right now with the World Cup? Whether or not you are into soccer (or football), it is almost impossible to avoid the frenzy. With all of the games going on at varying times of the day, how does one keep tabs on everything? What is a fan to do?

                                                                                                         

Here are 3 ways to stay connected with the World Cup on Twitter:

1. Let the world know who you’re cheering forShow your team support by customizing your profile. 

Customizing your Twitter Profile for World Cup

The team at Twitter has made life easier for users by having images readily available to upload to their profiles.

2. Get in on the second screen action.

Trending World cup on Twitter

Watch your team in real time and follow along with #WorldCup hashtag.

3. Tweet About the World Cup.

Support your team on Twitter for Word Cup Fifahttps://twitter.com/i/start/world_cup/tweet

Don’t forget to include about the hashflags! Adding a hashtag with your country code will produce your country’s flag in your tweets.

Using hashflags on twitter for worldcup

Now, you can your show your support while tracking the results of other games.

“Put your flags up in the sky, and wave them side to side… ” ~We Are One (Ole Ola) [The Official 2014 FIFA World Cup Song]

Protected Tweets- 5 Reasons You Don’t Want To Protect Your Tweets

There are many reasons why people might feel a need to protect their Tweets.  What people may not understand about Twitter is that this is not the same as Facebook. You are not necessarily creating a new foundation of  “friends” in the same sense as you might on Facebook.

Although Twitter is an amazing place to make new friends, many people are signing up to create exposure for their current or future business endeavors. What Twitter offers you is the amazing ability to connect with people in a way that is not currently available on Facebook. Protecting your tweets will hamper your abilities to connect and increase your visibility and following.

If your end goal on Twitter is to create a presence for your brand, you will need to be available and visible to others in order to accomplish this. Protected Tweets will greatly slow these efforts.

Here are 5 reasons you don’t want to protect your tweets:

  1. Protected tweets cannot be re-tweeted.
  2. Protected tweets will not show up in searches.
  3. You must approve followers before they can follow you.
  4. People will not see your tweets unless you are following them.
  5. Protecting your tweets make people more skeptical about following you since they cannot see your tweets.

Twitter is the absolute best and most effective place to connect with people and promote your business. Protected tweets are only necessary if you want to keep your following small, or your tweets private within your social circle such as students, clubs.

Would love to hear your thoughts if you are currently protecting your tweets and how this affects your ability to network on Twitter.

image credit

Email Marketing is Topic for #Turnitsocial this Thursday at 8pm EST!

Thursday night at 8 pm EST on our weekly Twitter chat #Turnitsocial, Jen McGahan from Myteamconnects.com will be talking about how to create an effective email marketing campaign for your business! This is one of the most under utilized parts of your business and most definitely one of the most important.

Why MUST you be at #Turnitsocial this week?

According to Jen:

62% of people online start their day with email.

Email gets a return on investment of up to $42 for every dollar spent.

Email helps you “click” with your customers and strengthen your brand.

We will be discussing  lots more, so be prompt please!! Also, we are going to go over to Google+ Hangouts afterward! If you don’t have Google+ yet, please sign up now!! You will LOVE Google+ Hangouts. You can also connect with Jen on Twitter @JenMcGahan or myself @turnitsocial for more details!
See you Thursday, September 20 at 8 pm EST on #Turnitsocial!!

#Turnitsocial Twitter Chat Thursday- Utilizing Video in Your Social Media Campaign

This Thursday night, September 13 at 8 pm EST, we will be chatting with Chris Yates from Huddle Productions. Chris is a video content creator for brands and has worked with companies such as Anheuser-Busch, Michael Stores and Verizon. He is also is an amazing story teller who uses video to humanize a business and therefore create a dynamic presentation that touches people’s emotions.

Video can be a very compelling way to increase brand awareness. It is one of the most highly shared forms of information through Social Media Channels and should be a part of everyone’s Social Media strategy.

Join our Twitter Chat  #Turnitsocial Thursday at 8 pm EST to find out how to utilize video with your social media business and why you must offer this to your clients to maximize their exposure!

You can reach Chris on Twitter @chrisyates11  as well as Tweet us @turnitsocial !

#Turnitsocial Thursday Night at 8 pm EST- Topic is Social Engagement

turn it social

Last Thursday evening, we hosted our 1st Twitter chat on #Turnitsocial. The turnout was incredible and we thank everyone who joined us!  Very special thanks to our cohost, Randy Thio from Ideabloke.com and Kelly Lieberman from the highly popular Wednesday night Twitter Chat  #Pinchat.

This Thursday night, September 6, at 8 pm EST we will be talking about Social Engagement. Do you feel totally at ease chatting on Twitter and Facebook or are you like many who  feel like no one is listening to them! Are you unsure what to say when you are on a Social Platform?

Engagement is the life blood of Social Media and if you are simply posting information and tweets without active communication, then your time and effort has little value! Let’s chat about what YOU need to gain more mutual engagement as well as what you may be doing that works great for you!

Join us this Thursday night at 8 pm EST for #Turnitsocial !


5 Tips for Twitter Engagement

5 tips for twitter engagement
Are you setting all of your Tweets on Autopilot?? If so, you MUST pay close attention to the following.
People are social beings. They like to share and connect with people. Most of all, they like to be  HEARD. So, if you all you are doing is tweeting inspirational quotes and auto tweets about your business, then you are missing out on the most important aspect of Social Media.

Social Media is not just an option anymore for your business, it is a very critical part of branding and gaining a presence. (Will touch on this in later posts) One thing that you MUST know is that conventional advertising is going to become obsolete and the key is ……. ENGAGEMENT and Word of Mouth!!

Twitter is a fast and effective way to get your message out and get people to connect with you!

Here are 5 Tips For Twitter Engagement:

1. Spend at least 30 minutes each morning and evening Tweeting to others LIVE.
2. Respond individually to people that reach out to you. LISTEN to what they are saying to you and respond!! Show that you hear THEM.
3. Look for people that you have not chatted with recently and reach out to a few new ones that interest you or are tweeting something that you would like to mention. Expand your circle of engagement!
4. Do not make a habit of just sending out group tweets with no message. I see this all the time and have a few followers that line up my “mention” area with a succession of names and no content. You must also add tweets that are valuable to your followers!! Socializing is a great part of it but also give them information that is worthy of mentioning!
5. Tweet with Enthusiasm and Passion- The tone and content of your tweets is what draws people to respond as well as retweet you!

Hope this helps and look forward to your Tweets! You can tweet me at @Dede_Watson .