How & Why You Can Use Live Video Streaming for Your Personal Brand – Part 1

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Using Livestreaming Video Apps to Promote Your Personal Brand

The reason I take the time to learn any new tool, app, platform or process is so that I can apply it to the work I do for clients, for my own business or to share it with you so you can go make the world better. It’s important to learn how to use social media to promote your personal brand. It’s up to you to decide which ones you have time for and which ones are right for your brand and expertise. A live-streaming app may offer your potential customers a chance to get to know the real you, and especially if YOU are the product, you get to show them your finesse. Especially if you could use a platform that shows off your genuine expertise as a host, a product reviewer or spokesperson, live-streaming may be for you!

“It may sound crazy, but we wanted to build the closest thing to teleportation.” – via Periscope.tv

What is it?

Livestreaming apps are basically mobile web cams: broadcasts viewable by the general public with access to the same app. Anyone can walk around to broadcast their version of his or her own reality show, and anyone can watch it.

Per SoftwareDeveloper.com, think of live broadcasting apps like the iPhone staple FaceTime, except it’s now open to anyone, and not limited by a silly ol’ phone number.

You’ll need an iPhone 6 or have an older iPhone running OS 8 to broadcast. You can watch on a desktop by clicking the link that Periscope puts out on Twitter.

Your broadcasts aren’t stored on a channel, like in YouTube. MeerKat will keep broadcasts available for 24 hours, and Periscope allows you to download your broadcast, but that’s kind of why each of them use the “pop-up” metaphor. Here … and gone. And there’s no way to watch anonymously, so there’s some accountability.

What makes this different from other social media platforms?

Video made better by real life. Like always, video has the ability to hold attention like nothing else. Now we have a venue to make live, real-time mistakes impact in front of potentially thousands of people. It’s also live, and the two-way communication can actually change the course of the broadcast:

After scrolling through a list of broadcasts one morning, I ended up watching a sous chef in Sweden prepare a piece of meat, but it was partially off camera, so I typed in a comment: “What is that?” He glanced at the screen then pulled a fish up by the tail in full view, and said, smiling, “Sea Bass!”. I was teleported to a cooking class at his restaurant’s kitchen! Really fun, actually; and if I were so inclined, I can now use a filet knife like a boss!

periscope_live_broadcasting

Who’s watching it?

  • Mostly internet users who are either tech geeks who have their finger on the pulse of the next big thing, or those working in digital marketing
  • The innately curious and/or voyeur in all of us.
  • In reality, not that many people right now, but this will change, which means if you start now, you could rule this space. Because there aren’t that many people/channels available to watch, if you start scheduling high quality and interesting “shows” – you are likely to be speaking to a few devoted fans/watchers that will start spreading the word.Let’s get on the bottom floor of this skyrocketing elevator, shall we?”

The real vision is — it sounds very cliché — it’s something we call ‘spontaneous togetherness,'” says Ben Rubin, CEO and cofounder of Air, the company behind Meerkat (via Mashable).

Who’s broadcasting?

The apps are bleeding-edge new, so right now there seems to be five types of users:

  • News reporters, both pro and citizen journalists alike. Think: Political meetings or confrontations, parades, riots, protests, or even family picnics, baby’s first steps outside on the patio, here’s my dog chasing a frisbee, etc.
  • Bored kids/teens showing off their rooms and refrigerator contents.
  • Celebrities and on-air experts (Al Roker, Jimmy Fallon, for example) and their PR teams who are hoping to promote shows and incentives.
  • And most important to this blog post: reviewers, hosts, and experts who are sharing their content – this is where you and I come in …
live broadcasting  twitter periscope live video streaming

From a Periscope live broadcast by Mashable – how it looks viewed from desktop app

Are you already using one of the popular live video streaming apps now? What’s been your experience with these cutting-edge social media platforms? Let me know in the comments.

Stay tuned for Part 2 to learn the dark side of live streaming apps plus ideas for how you can use Periscope to promote your personal brand!!