5 Tips To Rise To The Top On Pinterest

Pinterest might be more important to your brand than you think!  More brands are recognizing the power and importance of a strong social media presence to convert to sales!!  Many major retailers are turning to Pinterest and not simply relying on Facebook. According to Sephora’s head of digital Julie Bornstein, Pinterest members spend 15 times more on the company’s products than Facebook fans.


Here are 5 EASY Tips that will help get your pins and boards noticed:


1. Create at least 24 Pinterest boards; which will give you 3 rows of board content. It may sound like a lot of boards, but once you get started, you will find it is easy to find topics.
2. Don’t just create content related to your business. Add some topical boards that will drive people to your boards such as celebrities, movies, food. Make them fun!
3. Make your images dynamic. Look for photos that are colorful and large. People are visual and you will get more likes, and repins of from those images.
4. Add fresh pins daily to your boards. You can look through the feed, do searches on Pinterest under key terms or find new content via google. The more you add, the more visibility you will gain.
5. Gain new Pinterest followers by liking pins that interest you and following others!! The more activity you create, the faster you will gain followers and visibility. (

Do you currently have a Pinterest account? Feel free to share a link to yours here as well as any tips you have found that have helped you convert your pins into sales!

Top 5 Most Popular Pinterest Topics

Top 5 most popular pinterest topics

Pinterest is the hottest new trend in social media which begs the question— what is everyone looking at? While everyone creates their own set of “boards”, there tends to be themes that everyone can zero in on.

Some of the most popular categories are:

1. Recipes –Pinners tend to focus in on tried and true recipes where they can give honest reviews. I tend to see a lot of comfort food, desserts, and family friendly meals. These recipes can be great when pinners are looking for changes to their meals plans or unique treats. I for one have tried MANY of the ideas and received rave reviews at home. It’s like one big recipe swap!
2. Clothing-– need an idea of what to wear to work or a night out? Head to Pinterest. Pinners tend to be trend forward when pinning fashion ideas. Like what you see? Many pins have direct links to sites where the fashions can be purchased. Some of the best pins you will see are complete outfits, set out there for you to copy at home.
3. Holidays—Pinners love the holidays! This time of year Pinterest is filled with new ideas for Halloween and even Christmas. New decorations, new gifts, new party ideas…all you need to look like a professional interior decorator or party planner during the upcoming seasons.
4. Home Décor—Pinners love to dream. Dream wall colors, dream furniture, dream backyards, and full-fledged dream houses. If your house needs updating or you want ideas for a dream home, Pinterest is your guide. There are beautiful and amazing pictures of some of the most beautiful home décor out there. Dare to dream.
5. Kid Stuff—Pinterest is FULL of ideas for kid’s parties, activities, and family outings. Pinterest even has tons of general parenting advice. It’s like one big parenting idea pool.
While I tend to lean toward the recipe sections, I love seeing the huge mix of ideas that Pinners create—go check it out and find your favorite category!


About Author

Betsy Larson, has worked for over 15 years in many retail based Fortune 1000 companies both in a finance and legal capacity. Betsy is currently employed at a large scale retail company within the Minneapolis, Minnesota area and is the owner of Betsy Larson Law Office which focuses on helping small businesses succeed. Betsy utilizes social media both on a professional and personal level to create efficiency as she juggles life as a busy mom of 3, wife and business owner. You can reach Betsy on Pinterest, on Twitter or on her blog.

Why is Pinterest So Addictive

pinterest is addictive

As a busy professional woman you would think that I would not get so addicted to the new social media site Pinterest which users mainly use for recipe swaps, DIY projects and decorating tips, au contraire.  For me exploring Pinterest and becoming a pinner helps me identify with things in my life from the past, present and envision for the future.  It also allows me to connect with others who have the same likes or dislikes as I do, and these likes and dislikes are not the same as likes 0n Facebook.  If you want another excuse I also hail from Alabama, one of the states statistically with the most pinners.

For me Pinning allows me to gather ideas for my present everyday life and to dream about my life in the future, especially when I am thinking about my first to London I will be taking later this fall.   Pinning for me is an outlet from the stress of other social media sites and it allows me to give people insight into who I am on a personal level.    Something I have avoided in my professional life before now.

For example,  I love Autumn/Fall so I have been pinning and re-pinning for a good part of a week about things that mean fall to me.  Whether it’s fall fashion, to décor to holidays, I get to explore visually the things I like about the season.   I also love to interact with others across the Pinterest network who are pinning about Fall to see what they like and to get ideas.  I also like recipes.

Gone are the days for me that I will sit and clip interesting recipes to try, and I don’t want to put them in a book that gathers dust.  Pinning recipes is a way for me to keep up with what’s hip and new in the food world.  I don’t cook that often, but when I do and it’s usually around the holidays, I like having interesting recipes to try.

Many marketers aren’t exactly sure what the pay-off of Pinterest is just yet.  In a recent article 10 Things to People Love or Hate About Pinterest, at Mashable.com even pinners question the glitches the Pinterest website seems to have.

Mashable talks about two consumer marketing monitoring firms who have looked at the site’s glitches and user interface.  Some of the statistics are staggering at best with 60% women and 40% men using the site, and acording to the infographic report that Netbase and SAP posted, Pinterest is the fastest growing social media site on the web .  Last year the site tracked 10 million monthly visits in the United States alone over any other website.

Two of the top five things people love about the site are sharing recipes and the comments that come along with sharing them and how easy it is to help plan and organize items from decorating, to shopping to crafts to weddings.  The top least favorite thing that people like about Pinterest is that for companies and others, we’re not too sure how pinning equates to more business for our business.

I for one believe that the complaint of monetization will work itself out.  Because I believe eventually consumers will buy something they have seen on Pinterest. I know, if there is something I really like and want to know where I can get it, I click on the photo to go to the website where nine times out of 10 I can see where to purchase the item and I visit the site at least once before I decide to purchase it.

Still other statistics I have seen on Pinterest talk about sentiment to brands.   Let’s face it people pin from sites and brands they know and love, and brands are now getting into the game with their own Pinterest boards.  Consumers like me, are recognizing this and are gravitating to their boards.  Brand loyalty may be where in the end businesses and consumers see the benefits of the hours upon hours of pinning items they like.


About Author

Kara Kennedy, a native of Birmingham, has worked extensively in the areas of Public Relations, media and marketing, and is currently the Director of the External Affairs of Samford’s Brock School of Business. Shortly after joining the Brock School of Business in June of 2007, she headed the PR team that implemented the successful strategy to brand the Samford School of Business the Brock School of Business.  Kara handles all of the events marketing, media relations, public relations and online digital strategies (including social media) for the Brock School of Business.

You can reach Kara on Pinterest and Twitter or email here at kara_kennedy@kennedyresourcedevelopment.com

 

Using Infographics on Pinterest

Pinterest is a great place to search for recipes, ideas for the home and plan your holiday “wishlist.” For businesses that want to advertise their products, Pinterest can provide a very dynamic element that you really cannot get on Twitter and to some extent Facebook. That is the visual display of images and charts.

We know that people are visual and there is no better way to talk about your business than to showcase pictures of your products or services. Retailers are adding Pinterest to their marketing strategy. Pinterest  is now the 3rd top social media site behind Facebook and Twitter, which isn’t to shabby considering that no one had ever heard of them a little more than a year ago.

One way to make a larger splash on Pinterest as well as get people more excited about “repinning” your images is to post an infographic. With an infographic, you can also take a complex issue and make it easier to understand. Infographics are also more memorable.

I am now using them for my clients Pinterest accounts as well as my own. Here is an example of a simple one that I did for Daytime with Donna. I must admit that I am new to Infographics and by no means a web designer  but,  with Piktochartcom you don’t have to be.