5 Easy Tips To Grow Your Facebook Following

Facebook can be very perplexing for a business owner with little advertising budget who wants to grow his  fan page. It takes much more time to build a following on Facebook than Twitter and Pinterest, however there are ways to gain a steady following if you implement a consistent strategy.

Here are 5 Tips You Can Easily Incorporate Into Your Daily Schedule

  1. Add photos to your page that you know will draw response. Every fan page has a different audience however, most people love photos of animals and inspirational quotes. Also, adding an open ended question to the post to draw in a response encourages engagement. You can allow your Fb fan page post to go directly to Twitter, which will create activity on Twitter and your Twitter followers will be able to access you back on Facebook.  Photos and videos are the most sharable posts!!!
  2. Make sure that you occasionally add tags to your photos. You don’t want  to overuse this feature because if people are continually tagged, you may lose their support. If you have lots of friends on Facebook, you can rotate the people you tag.
  3. Contest are an incredible  way to draw followers and attention to your page and company. Make them fun, add great photos and make one of the criteria for the contest that they both “like” your page and post as well as “share”  your contest.
  4. Consistency in posting. Make sure that you post 2- 3x per day! Don’t post too much as you don’t want to annoy your followers but you want to gain their support and make them evangelist for you!!. Very important to follow up and respond to your followers comments!! Keep them engaged. People love attention and if they are taking the time to leave a comment on your page, then be responsive and in a timely manner.
  5. Promoted Post are a very inexpensive way to gain visibility on Facebook. Since Facebook limits the people that see your posts, you can promote your post for as little as $5 .

Hope that these tips help. Are there any tips that you would like to add that have been very successful to your Facebook campaign to grow your following?

 

Why You Must Work at Building Your Facebook Following

If you are serious about building your business online and creating buzz for your business using Facebook, you have to accept the fact that you are going to have to work at building your following. Understand that just because you create a Fan Page or Page for your business, does not mean people will automatically follow you.

When consulting with new business owners, I find the most common mistake being made is creating a Fan Page without a purpose. Realize that your Fan Page is another marketing tool for your business which first requires planning a strategy to implement.

Before you jump right in and start a Fan Page because “it’s what everybody else is doing”…Determine Your Purpose.

Why You Should Have a Plan…

Easily put, you need to know what your working to build your Facebook following for (leads, traffic, etc.) and to establish who are the people you want following you. Once you’ve figured that out, you now have an audience to market too.

Here are 3 Reasons Why You Must Work at Building Your Facebook Following:

  1. To Create a Niche Community – Once you have your plan in place and know how to proceed and in which manner to encourage “Likes”, you want to keep your page engaging and interactive so your followers keep coming back. You have to provide a blend of posts that provide valuable niche content along with audience interactions. Finding an equal balance that flows with your community will come from you, “listening” to the needs of your followers. Posting once a month simply won’t cut it…you have to be your communities most engaging and biggest fan.
  2. To Nurture Relationships and Build Connections – Another reason to work at building your Facebook following is so that you can stay connected with the people already in your networking circle, loyal blog readers and the such. Your Fan Page opens up another platform for you to stay in touch with the important people in your business world. You can of course, develop new relationships and establish new networking connections from people you meet in Facebook groups and are recommended to you by your raving fans.
  3. To Attract Collaboration and Partnership Opportunities – What better way to come across new ventures than to have them presented to you? When you properly work at building your Facebook following and use the right strategies to market to a predetermined audience, you place yourself in a position to receive more quality offers that will help leverage your business building efforts.

So, if you feel you don’t have the time to work at marketing your business on Facebook and taking full advantage of its free social media tools, you may not be ready to build your business online. Marketing a business online using social media takes work, but proven to pay off greatly when done right.

My suggestion, invest in the time it takes for you to learn the steps to successfully marketing with Facebook. Develop the skills required to build genuine connections, nurture relationships and establish community.

You have 2 options – Work hard for yourself or work hard for someone else…the choice is yours!
Tamyka Washington|TheCEOMamma

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Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com