Twitter Insider: The Proven Formula for Posting Effectively

“I don’t get how this Twitter thing works. Why would people care about what I ate for lunch?”

This is usually the first thought that comes to the mind of a social media newbie when discussing Twitter. There seems to be a common misconception that Twitter was invented to share culinary choices. And while I enjoy a good sandwich tweet as much as the rest of you, I have yet to be drawn in by a BLT or chicken salad discussion on Twitter (unless it contains a link to a yummy recipe!).

If what you eat is the subject of all your social media posts, no one will want to follow you or engage with you. You will not attract a community of your target audience, and the people you do attract will not feel loyal to you or want to invest in your services.

If you are an entrepreneur, author, speaker, or service provider, you are likely using social media to attract ideal clients, build a targeted community, and increase your expert status. To reach these goals, you want to post accordingly. However – that does not mean you post about your business all day every day.

So what types of subjects or topics should you be posting?

I want to make it easy for you. So I’m going to give you a formula.

The proven GhostTweeting formula for social media posting:

  • 50% of your posts should be around your main area of expertise
  • 20% of your posts should be about supportive areas of your expertise (related, aligned topics that support your subject of brilliance)
  • 30% “Character Development” – let your audience get to know you

When you post valuable information on your area of expertise, your audience learns to trust you. Your “guru” status grows every day.

Posting topics related to your specific expertise shows that you are well rounded. This increases engagement. You community begins to see you as a trusted resource.

But there is also room to share personal information about your interests, family, and hobbies. We all love to make warm connections, so don’t be afraid to reveal a little about yourself in the Twitterverse.

“Oh, you have an obsession with scrapbooking? Me too. Where do you get your stamps?”

“I let my dog sleep in the bed with me, too. People say I’m crazy just like you!”

“I know how you feel! I’m on my third cup of coffee, also.”

These posts are not about business, and they aren’t intended to get business. They are all about connection and engagement. Your best clients are the ones who start out feeling like you get them. Do you get that?

So now that you have a formula to follow, go connect, engage, and inspire!

About the Author

Nika Stewart is Co-founder & CEO of From her early roots as an event planner and award-winning interior designer to her more recent successes as an internet marketing leader, national speaker, and business coach, Nika brings a wealth of knowledge and resources to her company. You can also reach Nika on Twitter and Facebook.