5 Tips To Maximize Your Event With Social Media

Social media and events

You have just received a booking to speak at a big conference.  What do you do next? How do you get the buzz going for this event and for you.

Here are 5 tips to help you use social media at your next event:

1. Find out from the event manager who the other speakers are at the event.

Have a look for them on Twitter and add them and start to interact with them and share their tweets.  Interact with them on the day and retweet their interesting tweets.

2. Find out if the event has a hashtag and twitter handle

Most events have a hashtag at the very least.  Some even have a twitter handle or the company running it will use their handle.  Follow them and start using that hashtag and tell your followers that you will be speaking at the event.  Use the hashtag on the day and tweet insightful tweets, upload pictures and videos from the event and share tweets from other people at the event.

3. Remind the audience what the hashtag is

Before you speak, during your talk and when you end it find ways to tell the audience what the hashtag is and encourage them to take pictures and videos of the event using the hashtag.  If the event has no hashtag create your own. Eg #FredFeltonBizWorkshop or #FredFeltonBizTalk

4. If you are the MC remember that hashtag

If you are booked as the MC on the day it is your job to remind the speakers and the audience what that hashtag is.  Find interesting ways for them to use it as well.

5. Keep the buzz going

After the event keep the buzz going by tweeting some more insightful tweets about the event with the hashtag and also interact with the other speakers on twitter.

In so doing you can keep the buzz going about the event and this could just lead to your next booking.

What other tips can you suggest?

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5 Tips on Building Your Brand

Tips for brand building

What is your brand?

Sit down with a good cup of coffee and a notebook and pen and think very carefully about what your brand is.  Is it a big brand?  Is it a niche brand?  What does it look like?  Do you have an image or icon for your brand?  How do you dress?  Think about it.  What you wear reflects on your brand.  So maybe you want to have your own style that reflects your brand.

Look after your brand.

It’s all very good and well to set up a brand but now what.  Are you going to look after it?  Will you be monitoring your brand online?  If someone tweets at you or your brand are you going to reply to them and respond and help them out or put out any fires?

Build your brand.

When you have set up your brand look to build it up.  If you have one shop maybe you want two shops and then three.  Perhaps you want to increase your staff.  Look at building your social media profile as well.

Look after your time and resources.

Try not to waste your time. Once it is gone it is gone.  Look at your advertising and marketing.  See what is working and see what is not working.  If it’s not working cut it out of your budget. 

Think positive.

There will be times when your brand gets bashed, when it does keep thinking positive.  Remember what went wrong, learn from it and keep building your brand. 

Fred Felton is the author of 101 Tips for Twitter.

5 Hashtag Tips


You might have seen them all over the world on Twitter and just about every other social media network.  #Hashtags, those words that pop up now and again in tweets and all over Instagram and slowly but surely they are popping up on Facebook.

Hashtags are terms used so that if you search for that hashtag you will find tweets or pics or articles related to that topic.  So it can relate to anything from Events to Promotions to Pictures to Competitions to the list goes on and on.   You even find people having Twitter Chats with a certain hashtag. 

So how can you use a Hashtag for your Brand or Campaign?

Here are 5 tips to get you started:


Sit down with your team and work on some names for that hashtag.  It has to be something catchy and easy on the eye.  Something that stands out and also something that is quick to type.  So you want something short and punchy.  Come up with 10 names.  See which one stands out for you.  Select the best 5.  Then select the best 3, then the best 1.

Check It Out

The first thing to do is to type that hashtag into the search box in Twitter and Google.  Does a similar hashtag appear?  If so time to go back to that list.   Once you have found one that is not taken move forward.

Add It To The Marketing

Once you have found one that works make sure the marketing team is informed.  Make sure it is added to all Adverts, Publicity and Press Releases.  Add it to Images and Social Media Accounts.  Make sure your clients know about it.


If your hashtag is for an event or a conference make sure you use it during the event.  Make sure all those who come to the event can see it and are informed about it.  They will share it.  Remind the MC to tell everyone about the hashtag.  Ensure you have a Twitter Wall with that Hashtag. 

Track It

During the campaign make sure you have someone who tracks that hashtag.  See how it is used.  Learn from it and put that learning into your next hashtag campaign.

About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.

5 Tips on How to Use Slideshare for your Brand

For those of you who do not know much about Slideshare it is a wonderful online and offline tool which you can use for presentations, mini-books, sales pitches, inspiration and so much more.

Here are 5 tips for you to use it for your Brand.

Join Slideshare and upload your first presentation

Visit www.slideshare.net and open an account. It is free. Read the help manuals and take a look at some of the presentations. Get some idea’s. Then start with one of your presentations. If you don’t have one, do one. It can be anything. If you have presentations or powerpoints or keynotes you can upload them.

If you are a professional speaker this is a powerful media for you

You will find that many professional speakers upload their presentations there. It is a great way to leave breadcrumbs for your audience. So at your next presentation tell the audience that your presentation is up on your slideshare account and they can download it for free.

Slideshare is a powerful learning tool

You will get regular emails from slideshare on their top presentations or you can visit their site and search for some. There are some wonderful idea’s in them and if you don’t have the time to read them then and there you can download it and read it at your leisure.

Share the presentations you love

Slideshare gives you a wonderful option at the end of each presentation to share it across social media networks. Do it. You never know you might just connect with the person who made it. It also works both ways. People will be able to share your presentations as well.

Watch and Learn

Have a look at some of the presentations on Slideshare. Look at the one’s with the most shares and likes and downloads. Ask yourself why are they so good? What are they doing right? The answers will help you develop better and better presentations.

Eventually people will be sharing your presentations.

About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.

5 To Do Apps Worth Having

Here are 5 worth looking at:

Evernote – https://evernote.com/

  • The ability to save anything from webpages to clips to photos to sounds
  • Evernote syncs each device so you are always updated
  • You can also research and work with friends on projects
  • You can plan for events
  • You can remember important things to do, dates, times and more
  • Includes powerful search functions


Teamly – http://new.teamly.com/home

  • Ability to download it from Google Chrome Web Store
  • Integrates with gmail or you can use it as an app
  • You can fill in  a daily to do list (I recommend 5 things)
  • Every day you get emailed a list of what your to do items were
  • Highly recommended.  Very simple and easy to use


Remember the Milkhttp://www.rememberthemilk.com/

  • As old as time this one
  • Available in just about every format on every device
  • Can also sync with gmail and integrate into it
  • A nice simple to do list
  • Also allows you to send to do reminders via Twitter DM just follow @rtm
  • http://www.rememberthemilk.com/services/twitter/


Wunderlist - https://www.wunderlist.com/#/login

  • If you are a design junkie then you will really appreciate the work that has gone into this to do list
  • Features beautiful clean design, wonderful backgrounds and fonts
  • Integrates with devices across all platforms and syncs from cloud storage


Do it  (Tomorrow) – http://tomorrow.do/

  • A wonderful little to do list which you can add to google chrome.  Very simple and beautiful to look at.
  • Superb design and sounds.  They think of everything.
  • The idea is to just put one or two things in it.
  • Aimed at people who love to procrastinate
  • Gives you the ability to just simply move things to Tomorrow.   Hence the name.


What is your favorite To Do App?

image from lifehacker.com

About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.

5 Blogging Tips for 2013

Here are 5 Blogging tips to get you started for 2013:

 1. Make sure you change your copyright to 2013

When you start out this year the first thing to do is to change your copyright to 2013.  This protects you and your work for the year ahead so that nobody can copy your work.

 2. A picture is worth a thousand tweets

Yes it is true what they say, a picture is worth more.  So make sure you include interesting and relevant pictures in your blog.   If they are interesting they may just be picked up by the news media and shown in newspapers or even on Television and that is priceless.  They may even find their way onto social networks and before you know it you will be famous.

3. Make sure you have an editorial calendar for the year ahead

If you are serious about your blog then invest in an editorial calendar and schedule what you will be writing about for the year ahead.  Therefore you will have plenty to write about and not have to worry about what your next topic will be.

 4. Take a new look at your blog

What do I mean by that?  Well take a look at your blog.  Does it look tired or does it load slowly.  Are there too many meaningless items on it?  Well if there are then it is time to trim the fat.  Cut out all items that are too old or serve no benefit.  You will be left with a blog that loads fast and looks great.

5. What do you blog about?

It is important to find your niche.  So whether it is cars or movies or social media, find something you are passionate about.  Become the expert in that niche and soon people will be contacting you asking for help.

Also remember to share your blog on all the social media networks.

 Happy Blogging!

About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.

9 Tips to help you get started with Blogging

1. Start with a simple blog

When you start out blogging use one of the easier blog formats. I would suggest you use tumblr to begin with. It is easy to use and great for photographers and writers.
It is also perfect for those starting out. It is a great way to learn the format.

2. Your title

Think about this carefully. Your title is how you will be known. So decide if you want a catchy title for the blog or if you want to use your name and establish a brand for yourself.

3. What do you blog about?

Many of my clients ask me this. How do you find something to blog about? Well here are some tips to get you started. Write about good service at a shop. Write about bad service. Scan Twitter and see what most people are talking about. Write about that. Solve problems, help others. If you are an expert in a certain niche, share your expertise with your followers. Interview someone famous. Interview someone in your field of work.

4. Share your work

When you feel comfortable with your writing skills start to share your blog with people.
Share it all over on Twitter, Facebook, LinkedIn, Google+ and other social media networks. Share it on Blogging Networks like Triberr.

5. Add sharing buttons

Add social sharing buttons onto your blog so that your readers can share your work with their friends, family and business associates. Make sure those sharing buttons are at the top of your blog so people can see them easily enough.

6. Add widgets

Once you are blogging away look at adding some widgets. Widgets are small programs or little ways that you can add different items to your blog. So you can add such things as, pictures, lists, subscription forms, bloggers you recommend, the weather, the news and so much more. You will find many such widgets on blogs such as Blogger or WordPress or Posterous

7. Work on the design of your blog

Take a look at your blog regularly. Does it jump out at you? Would people want to read this? Look at it and make sure all the links work correctly. Does it take long to load? If so change it. Work on the design.

8. Work on the headline

Each blog post you write should have a headline that grabs your eye. So work on that headline. Make it interesting. Would someone want to read that blog?

9. Learn to guest blog

A powerful tool for a blogger is to guest blog. What that means is you write a blog post for another blogger. So find other bloggers out there. There are many that are dying for a guest blog. Also look for big bloggers and email them, ask if you can guest blog. The impact will be huge for your blog. So get out there and start writing your blog.
Happy Blogging!

Do you have any tips about Blogging?

About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.

9 Tips to help you get started with Google+


Here are 9 Tips to help you get started with Google+

1. Keep it simple

When you start using it keep what you post simple. Start to see what people are posting and start using that +1 button to like people’s status updates or pics or videos.

2. Those Circles

Plenty of people ask me about those Circles, what are they? Are they crop circles? What is going on? Here is a simple definition for you. With the Circles Google has allowed you to move people you add into various circles. Those being Friends, Family, Acquaintances, Following. However here is a nice option you can also add your own circles. So if you are a business person or salesperson you could add a circle for leads. You could add a circle for inspirational people, book clubs, the list is endless. What kind of circle could you create for yourself?

3. Status Updates

Google has a somewhat different status update section to Twitter or Facebook. On the Google one you have a stream, you can update with text, photo’s, videos, links, locations and you can also direct those updates or streams to everyone or just to friends or to a select circle. The choice is yours. Do you see the opportunity for project management here, think tank work amongst work colleagues, friends etc.

4. Events

Google has just recently added an Events icon to Google+. What that means is just like with Facebook you can now market your Events whatever they may be. This gives you another marketing tool for you or your business.

5. Hangouts

Hangouts are fun and you can start a hangout with your live webcam, think of it as a meeting of your friends or business colleagues online. You can also save those hangouts on Youtube as a video. A great option.

6. Trending on Google+

Just like with Twitter you can see what is Trending on Google+ it shows you what is popular.

7. Play around with your Profile

What are you going to use Google+ for? Think it through and then adjust your profile. What does your profile picture say about you? What does your ‘’About page’’ say about you?
Here you can show any email address or websites you want to share and any other contact info you care to share.

8. Pages

Pages is similar to Facebook Pages and allows you to set up a page for your business.
A valuable marketing tool for any small business.

9. A valuable networking tool

Google+ is a valuable networking tool for friends, business people and families. The choice is yours.
As with all social networking tools, it’s a tool, it’s up to you how you want to use it and what you want to use it for.

Do you have any tips about Google+?

About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.