You might have seen them all over the world on Twitter and just about every other social media network. #Hashtags, those words that pop up now and again in tweets and all over Instagram and slowly but surely they are popping up on Facebook.
Hashtags are terms used so that if you search for that hashtag you will find tweets or pics or articles related to that topic. So it can relate to anything from Events to Promotions to Pictures to Competitions to the list goes on and on. You even find people having Twitter Chats with a certain hashtag.
So how can you use a Hashtag for your Brand or Campaign?
Here are 5 tips to get you started:
Sit down with your team and work on some names for that hashtag. It has to be something catchy and easy on the eye. Something that stands out and also something that is quick to type. So you want something short and punchy. Come up with 10 names. See which one stands out for you. Select the best 5. Then select the best 3, then the best 1.
Check It Out
The first thing to do is to type that hashtag into the search box in Twitter and Google. Does a similar hashtag appear? If so time to go back to that list. Once you have found one that is not taken move forward.
Add It To The Marketing
Once you have found one that works make sure the marketing team is informed. Make sure it is added to all Adverts, Publicity and Press Releases. Add it to Images and Social Media Accounts. Make sure your clients know about it.
If your hashtag is for an event or a conference make sure you use it during the event. Make sure all those who come to the event can see it and are informed about it. They will share it. Remind the MC to tell everyone about the hashtag. Ensure you have a Twitter Wall with that Hashtag.
During the campaign make sure you have someone who tracks that hashtag. See how it is used. Learn from it and put that learning into your next hashtag campaign.
Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.