The Top 3 Reasons NOT to Use a Twitter Validation Service

5 Top Reasons to Not Use Twitter Validator
Twitter, by its very nature, is a social tool. Just like in real life, you might meet some unsavory characters or aggressive car-salesman-types you’d like to avoid. You’re probably here to do business, right? So that means building out your audience fairly quickly (organically is still slow – don’t buy followers) and with enough engagement that your followers can see that you’re real and interested in them too. But I’m here to share with you that these validation services are a gatekeeper that is keeping out great minds from the nirvana of your amazing content and personality.

My top 3 reasons to avoid using services like True Twit:

– It doesn’t protect you from human spammers.
– You can still see tweets that mention you.
– You will eventually get unfollowed.

I’m trying really hard to think of a good reason to put blinders on people who want to view your Twitter content, but I’m coming up dry. Have you created an exclusive group that is open to a select few or, is it that you don’t want to see the possibly questionable profiles and tweets of those who are following you? Those accounts can be blocked manually.

Spam- Hey, @Dede_Watson you won’t believe this news about your neighbor! http://www.spammingyou.com

FAST and EASY Turn It Social tip to block a spammy Twitter account for desktop and iphone:

1) Open the tweet of the offending account
2) Click on the three dots in the lower right hand corner
3) Choose “Block or Report”
4) Choose”Block” in the upper right corner
5) That user will no longer be able to interact with you, and you won’t see content from them.

So why keep out the quality but busy thought leaders who will happily move on to the next “you” out there on Twitter? There are close to 300 million ACTIVE accounts on Twitter right now, so maybe you aren’t the special snowflake after all. There is irony in trying to cut down on spam, then receiving a spam DM that says “[FollowerName] uses TrueTwit Validation Service. To validate, click here… “

I’d like to hear your thoughts on the contrary. Are you a Tweeter who uses the service, and if so, I’m curious why. Of the people who are taking the validation bait, are you more likely to engage with the True Twit user, and True Twit account holders, do you feel that the quality of engagement with your followers is higher? Or are you like me and eventually adding them to the “unfollows”?

Wake Up And Pay Attention To Your Brand

Pay attention to your brand

One of the first things I learned about branding is that consistency on your social platforms is as crucial to growing your brand out as is being engaged. I would actually say more so; since if you don’t have a clear message and targeting a defined space, then you are wasting time! It’s great to have social friends and I have been fortunate to make many, but my main end goal via social media is to create new opportunities for my business.

Over the past year, I have been extremely fortunate to grown my business to six figures. I’ve worked 60+hour weeks for the past 7 years and 2 years ago was able to leave my full time job to turn my passion for social media into a full time career as well as hire 2 part time assistants!!

What has happened to my own personal brand is that as a result of a big ramp up in business, I have seriously neglected all the things that I tell my clients they must do to be successful!! It’s very embarrassing when you are telling someone they need to update the look of their brand and work on the SAME details that you do not. How can I be taken seriously if I am not living by what I teach?

As a result, I became almost invisible on my own social media accounts and stopped adding content to my blog. I couldn’t seem to find time to spend even 30 minutes per day. Additionally, there is no consistency in the look of my brand. Imagery is different across all my platforms.

Almost everyone who has a Twitter account or Facebook fan page today has some type of brand; whether it be a product, business or personal brand. That means they are looking for opportunities and want to be effective with their marketing on Social Media.

3 things  you need to do NOW:

 

  •  Create a consistent branded profile throughout your social media platforms. Make sure your banners/headers are recognizable across all sites.
  • Twitter will be your most effective platform for making connections and potential clients!! Providing great content that will resonate with your followers and reflect your brand are highly effective. Real-time engagement with those followers is essential.
  • Create a blog if you don’t currently have one. Add at least 1-3 new post weekly.

Those are all the things I will be doing over the next 3-4 weeks. I’m in the process of a website redesign as well as updating all my graphics across my social media platforms. I am dedicated to returning to being the actively engaged person I used to be and will be sharing with you along the way!!

What areas have you neglected in your branding via social and what do you intend to do to improve them? Let’s do this together!!!