5 Hashtag Tips

Twitter

You might have seen them all over the world on Twitter and just about every other social media network.  #Hashtags, those words that pop up now and again in tweets and all over Instagram and slowly but surely they are popping up on Facebook.

Hashtags are terms used so that if you search for that hashtag you will find tweets or pics or articles related to that topic.  So it can relate to anything from Events to Promotions to Pictures to Competitions to the list goes on and on.   You even find people having Twitter Chats with a certain hashtag. 

So how can you use a Hashtag for your Brand or Campaign?

Here are 5 tips to get you started:

Brainstorm

Sit down with your team and work on some names for that hashtag.  It has to be something catchy and easy on the eye.  Something that stands out and also something that is quick to type.  So you want something short and punchy.  Come up with 10 names.  See which one stands out for you.  Select the best 5.  Then select the best 3, then the best 1.

Check It Out

The first thing to do is to type that hashtag into the search box in Twitter and Google.  Does a similar hashtag appear?  If so time to go back to that list.   Once you have found one that is not taken move forward.

Add It To The Marketing

Once you have found one that works make sure the marketing team is informed.  Make sure it is added to all Adverts, Publicity and Press Releases.  Add it to Images and Social Media Accounts.  Make sure your clients know about it.

Events

If your hashtag is for an event or a conference make sure you use it during the event.  Make sure all those who come to the event can see it and are informed about it.  They will share it.  Remind the MC to tell everyone about the hashtag.  Ensure you have a Twitter Wall with that Hashtag. 

Track It

During the campaign make sure you have someone who tracks that hashtag.  See how it is used.  Learn from it and put that learning into your next hashtag campaign.


About Author

Fred Felton is a keynote speaker, social media consultant, author business analyst and website designer. Fred is also owner of Falcon’s Cove a digital media agency based in Umhlanga Rocks, South Africa. You can also find Fred on Twitter and Facebook.

Protected Tweets- 5 Reasons You Don’t Want To Protect Your Tweets

There are many reasons why people might feel a need to protect their Tweets.  What people may not understand about Twitter is that this is not the same as Facebook. You are not necessarily creating a new foundation of  “friends” in the same sense as you might on Facebook.

Although Twitter is an amazing place to make new friends, many people are signing up to create exposure for their current or future business endeavors. What Twitter offers you is the amazing ability to connect with people in a way that is not currently available on Facebook. Protecting your tweets will hamper your abilities to connect and increase your visibility and following.

If your end goal on Twitter is to create a presence for your brand, you will need to be available and visible to others in order to accomplish this. Protected Tweets will greatly slow these efforts.

Here are 5 reasons you don’t want to protect your tweets:

  1. Protected tweets cannot be re-tweeted.
  2. Protected tweets will not show up in searches.
  3. You must approve followers before they can follow you.
  4. People will not see your tweets unless you are following them.
  5. Protecting your tweets make people more skeptical about following you since they cannot see your tweets.

Twitter is the absolute best and most effective place to connect with people and promote your business. Protected tweets are only necessary if you want to keep your following small, or your tweets private within your social circle such as students, clubs.

Would love to hear your thoughts if you are currently protecting your tweets and how this affects your ability to network on Twitter.

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