SOCIAL MEDIA SUCCESS – GETTING STARTED!

So you have read and followed my advice from my first post 4 Steps to Social Media Success BEFORE you start on Social Media:

1) Know what you want to accomplish
2) How much time can you spend on your social media
3) Narrow down the networks you will participate in
4) Plan your content

And now you are ready to get going with the next steps.
I know you are eager to get moving and to start seeing results, but don’t jump over these steps they are very important to reaching that success you so want and deserve. They are the foundation to everything in the future and believe me, it’s easier to do it right the first time than to have to go back and fix it later.

Am I suggesting you will never change these things once you have set them up? Not at all… in fact I recommend you review the previous 4 steps regularly as a way to evaluate the success of what you are doing and to review the upcoming steps often as well.

As your goals grow and change, as the social media world changes and as your business changes, you need to review these items regularly. That’s not the same as skipping steps now to get going and having to go back later to do them because skipping them shorted you on some success. So invest in yourself and go through the steps now!

So what do you do next?

1) Know and follow the rules of the networks you are joining: Most of these social networks are free so it’s their sandbox and you are getting to promote your business for free… the rules are there to make it fair for everyone so take the time to follow those rules so you aren’t penalized for breaking them. This could mean losing access to your accounts to having them shut down completely. It would be a shame to lose all your hard work because of a rule being overlooked.

2) Fill out your account info completely: This is a great opportunity to tell people who you are and what you do and it’s where people will make a judgement about you and your business. So take the time, fill it out completely and then review it at least quarterly to ensure all your details stay accurate.

3) Find the right people to follow to build your network: Use the search option on the network you using, try a variety of terms. Find a leader in your industry and follow them, then follow the people following them as well, these people are looking for your info, you just need to connect. Add your numbers, be selective about who you connect to, send a hello to them, start the conversation and connect.

4) Listen: Spend time on your social networks listening to other people’s conversations, contribute when you have something useful to say (not just “me too”). Use the search field to find conversations relevant to your industry to participate in.

5) Give before you receive: Start sharing and responding to other people’s posts. People notice this and usually then make an effort to do the same back for you. We all want people to engage with us, be the first to go and engage with them. It will be noticed.

6) Add value, be the go-to resource for information in your field to the people in your niche: Find useful information that the people in your niche need to hear and be the one to share it. Don’t worry about being the one to create the content; sharing content is a powerful way to position yourself as the go-to expert.

7) Ask for the action you want: When you post a thoughtful, useful or just fun item and you want people to engage with… don’t be shy to ask for what you want, sometimes people need to be guided. They are sitting at home nodding their head in agreement, but the thumbs up or retweet is the virtual head nod… ask them to do it!

These steps are the basics of any successful social media campaign on any channel. They will guide your interaction with the goal of growing your network, engaging with people in a caring way and building relationships. Don’t short change yourself or your business by not doing these steps; the results won’t be the same without them.

I’d love to hear how you are doing on your social journey!


About Author

Sherri-Lee Pressman is Your Social Media Minder, helping business owners use Facebook and Twitter to grow their businesses. She is a Social Media strategist, educator, speaker and coach. She lives near Vancouver BC, Canada with her two kids, one crazy cat and an even crazier puppy. You can visit Sherri’s site here.

5 Easy Tips for Maintaining Your Website

top 5 tips for website's good health

Building a website can be very time consuming and financially draining. So, you want to be sure that you have carefully thought out both what you are trying to convey on your site and that it is user friendly!

 

Top 5 Tips for Maintaining Your Website

1. No clear message as to who or what you are from visiting your home page. I cannot even tell you how many sites that I have visited where there is no visible clue as to what a company offers. You have perhaps 5-10 seconds to gain someone’s attention. You might have an amazing company, but if there is no visible benefit for the viewer, your opportunity will be missed!

2. There is no homepage link or it is broken. Be sure that you have a visible homepage link. The best advice is that it says “home.” If someone begins browsing through your site and wants to go back to your homepage, it must be easily accessible for them to return. Also, make sure that it works!!

3. Make sure that your site works on multiple browsers and MOBILE!!! Your site must be easily viewed on mobile networks as a significant percentage of your viewers will be checking your site from their cell phones.

4. Too much flash is not your friend! Flash can be an exciting feature to add to your website but, it is not seo friendly, can slow down your website and can actually detract from people viewing your website. A little is okay but don’t make your homepage all flash and no content!

5. Don’t allow your website go stale. This can happen when businesses are not web savvy or have very little interest in their website maintenance. Sometimes, products no longer exist, contact information changes, links are not working or worse yet, a website can go down! Even if your website does not require constant updating, it is important to check in frequently to make sure everything is up to date and working properly.

I hope that these tips will help you to keep your website running smoothly!!

4 Steps to Social Media Success BEFORE You Begin

4 tips to social media

You know you have to be using social media to achieve success, but you may not have a clue how to get started! It’s can be confusing to get started, but if you remember that it is just networking on steroids and follow these few simple steps you will be off to a great start!

Before you start on any social networks, you need to know a few things to do it properly, so answer these questions before getting started:

 

1)    What do you hope to accomplish from your social media efforts?

Let’s face it, we all want to make more money, but with social media you have to be very patient to get to the money making part. It takes time and energy to get to that point. Until then, what do you want to accomplish? Do you want to build brand awareness? Connect with existing customers in a new way? Offer better customer service? Grow your network through meeting new people? Really take the time to figure out what else you can get from your time on social media while working on the money part.

 

2)    How much time do you have to spend on your social media efforts in a week?

Are you prepared to make the commitment required to see this work for you? The more time you are able to put in, the quicker your results will come. You can accomplish a lot in 15 – 30 minutes a day. Do you have the time in your schedule to do this, or do you have a staff member who will take this over for you? And be really honest here, there is no point in saying you will work on it for an hour a day if you really can’t do that. Pick a reasonable amount of time and stick with it.

 

3)    Figure out what networks you are going to focus on.

There are so many networks you could not possibly run all of them very well. And what’s the point if you aren’t going to do it well? So pick one to get started with and focus on building your connections and relationships there. You can’t just randomly pick a network though; you have to know where your current clients are spending their time so you can focus on the network that will get you the most traction quickly. How do you find out where your current clients are? Poll them, email them, send out a newsletter to ask them, have a questionnaire at your cash register for them to complete. There are lots of ways to find out  Just do it. Once you know where your current clients are you’ll likely find new clients there as well.

 

4)   Plan what content you want to share with your readers.

Know what you are going to say, at least roughly, before you start up your account. Get a sense of what information your clients – new and old – want to hear from you. Aim for sharing great content that expands their thoughts of you. So, if you are a printing company wanting to connect with clients on Facebook, don’t just post about your printing specials or your equipment or even just industry news, share tips on how to get the most out of the new batch of cards they just got, how to network effectively, how to write great copy for newsletters and more. You get the idea; really brainstorm all possible avenues you can access to offer a wide range of valuable information to your clients. This will make you very memorable in their minds and position you as a source of reliable, important information.

Now you might be expecting my #5 here to be, get out there and start your accounts and start posting! But hold your horses, it’s not quite that simple… yet! Bear with me. Watch for my second post here on your next steps to Social Media Success – Starting out!


About Author

Sherri-Lee Pressman is Your Social Media Minder, helping business owners use Facebook and Twitter to grow their businesses. She is a Social Media strategist, educator, speaker and coach. She lives near Vancouver BC, Canada with her two kids, one crazy cat and an even  crazier puppy. You can visit Sherri’s site here.