There seems to be a significant rise lately in the number of companies that are offering “guaranteed” Twitter followers. Unfortunately, a quick rise to Twitterdom does not guarantee success! Doesn’t appear that way if you check out the ads and tweets you see everyday online. Who wouldn’t want to “pay only $65 for 10,000 followers”? Sounds like this could propel you to a higher influence on Klout, Kred and in your particular area of expertise or does it?
Twitter is a social media platform that gives businesses and individuals the ability to develop a highly engaged audience. So, when buying followers, you lose the ability to connect with that segment of your base. Why is this?? Because these followers are not going to engage with you since they are not active on Twitter. They only serve to pump up your numbers so that you appear as though you are popular or influential. Does this serve any long term goals you may have planned for your business?
For those who do not understand where these “paid for” followers come from, let’s explore this. A company creates 1,000’s of accounts and then distributes these followers to their clients who elect to “buy” their influence. Most of these accounts have very few followers and minimal to 0 tweets. So, if you suspect that someone is purchasing followers, those are key indicators.
Normally, there will be a cluster of suspicious followers visible on their profile. StatusPeopleFakersTool is a great tool to show you you the percentage of inactive, real and fake followers! Thanks to Jim Dougherty for sharing this!
Someone can go from 0 followers to 10,000 for under $100! It sounds extremely enticing and with the increasing competition among Social Media peers, it sometimes can be too alluring to ignore. I have observed some of my well respected and influential peers fall victim to the pressure to represent themselves as true leaders with a large following. The result however can be damaging to someone’s reputation and the reputation of the Social Media industry. Would you trust someone that you know is buying followers?
Without true engagement and relationships, the amount of followers you have basically no value. It is about being a leader, providing great content and showing that you are an expert in your niche that will draw people to you and provide you with the success you are seeking.