Marketing Best Practices


By Venus Fisher

Marketing plays an integral role in the success of any business. In today’s competitive environment, it is extremely important for businesses to stay ahead of their competition and create strategies to help them stand out. However; staying ahead of the competition is becoming increasingly challenging as customers are becoming more demanding and competitors more strategic.

With the recent economic uncertainty, business owners face huge challenges. For many businesses, it’s becoming harder and harder to compete; especially for those industries that are oversaturated with similar products and services. Here are three marketing best practices that will help businesses to succeed, even in tough times:

Create Value for Customers

What does it mean to create value for a customer? What a customer values most can differ from person to person. Companies try to create customer value by producing products and services that will benefit their customers. Due to the Internet and other emerging technologies, consumers are better able to educate themselves on products. People are conducting more product comparisons and research in an effort to maximize the return on their investment. They want the product that will deliver the most value for what they spend.

Profitable companies have one major thing in common—they are successful at growing their business. Providing value to their customers is top priority because they know that customer loyalty and satisfaction is the key to their company’s performance. Yet due to our economic climate, growing customer value has become less of a priority for many companies as cutting costs and rebuilding balance sheets has moved to the top of the list. Now is a fantastic time for businesses to create new and improved customer-centered strategies. Companies should seek to provide higher customer satisfaction than their competitors.

Build a High Brand Equity

A former CEO of McDonald’s™ once stated, “If every asset we own, every building, and every piece of equipment were destroyed in a terrible natural disaster, we would be able to borrow all of the money to replace it very quickly because of the value of our brand….The brand is more valuable than the totality of all these assets.” Brand equity is an intangible asset. Creating a strong brand is extremely important for businesses because brands have identities and they build confidence in customers.

Brands are also recognizable and they label a product. Customers are often willing to pay more for a brand that they are familiar with, and they believe delivers quality. Companies with strong brands, such as McDonald’s™, continue to attract customers and increase sales, even when “disaster” hits.

Utilize Smart Promotional Tactics

With the growth of technology, traditional methods of promotion may not be the most effective. A survey released by the Association of National Advertisers in 2006 showed that 78 percent of advertisers felt that advertising had become less effective.  There was also a separate study that showed that due to pre-recorded television shows more than 90 percent of commercials were skipped by viewers.

Internet marketing is no exception. Consumers often safeguard their computers with pop-up blockers and spam filters, making banner and pop up ads ineffective.

There are major factors that are altering the face of traditional marketing communications. It is important that businesses stay on top of trends and technological advancements. Companies that are successful are able to adapt and leverage these changes to their advantage. They are able to utilize tools such as, social media and the Internet to shape their promotional strategies.

If smart marketing tactics are implemented, businesses will not only capture customer value, but they will also attract, keep, and grow their customer base. They key is for companies to be strategic in their marketing approach.  While other companies are cutting back on their spending, a good best practice would be for a competing company to amplify their customer relationship management programs and activities; or increase their level of smart advertising and promotion. With sound marketing practices, businesses are more likely to rise above their competition and increase their market share.

Source:

Philip Kotler, G. A. (2010). Principles of Marketing. Upper Saddle River: Pearson.

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About the Author: Venus Fisher is an instructor at Rasmussen College – School of Business in Romeoville, IL college campus. In this role, she instructs students seeking a business degree. She has worked in the field of Business for over 12 years as an entrepreneur, marketing consultant, and manager. Venus Fisher also holds a MBA with a Marketing concentration from Roosevelt University. In addition to teaching courses, Venus serves as the Chair of the Romeoville Campus Learning and Teaching Committee and is a member of the Academic Assessment Committee at Rasmussen College.

Business Networking: 5 reasons why this could be a big, bad mistake!

business networking

As a home based business owner I’m sure you attend many networking events as a way to market and promote your business. You meet someone at a networking event exchange pleasantries and business cards. Then you race home to immediately add them to your email list.

Are you making this really bad mistake with your networking?

Networking offline and online is about building relationships. Adding someone to your list from an email you lifted off their business card will not help the relationship. This is especially true if you did not specifically get their permission to receive email messages from you. It has to be clear when they gave you their business card they were giving you permission. If not, simply don’t add them to your list.

Now don’t get me wrong I understand the power of a list and how a good list can bring you extraordinary income. Yet sometimes it takes only one email to your list to cause a problem.

Here are 5 very important issues you may not be aware of that may ruin your business simply by adding an email to your list without permission:

 

1. Your prospects may think you are a spammer

Even if you just met them they may not remember you or your newsletter may not be something they are interest in or a good fit. If someone repeatedly receives messages from you they did not request, they very well could mark each message they see as SPAM.

2. Your ISP may block your emails

If you are sending large amounts of email from your regular mail using Outlook or mail program from your internet service provider (Comcast, Verizon, etc) watch out. Your ISP has rules about sending the same email to large groups. They could block ALL your emails without you ever knowing there was an issue.

3. Your email marketing company can cancel your service

That’s right you may be violating their terms of service. The email marketing company has to protect the deliverability of messages for all customers. They have rules in place to monitor how often people mark your message as a spam and how many people opt-out.

4. Your big list may not mean big sales

If your purpose of adding people to your list is just to have a large list you may be disappointment. Having a large untargeted list may not bring you a large amount of sales. Keep

Business Networking: 5 reasons why this could be a big, bad mistake!

in mind when growing your network offline and online (Twitter, Facebook, LinkedIn) it’s about the quality not the quantity.

5. Your emails may be breaking the law

The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. If want to avoid these issues make sure prospects and connections request your information with a confirmed opt-in. Then make it easy for them to unsubscribe from your list with easy to find links. And most importantly make sure you are sending only relevant and valuable information.

Still not sure how to give your online and offline business an ‘unfair advantage’ without making this big, bad mistake? Then it’s time to find out hidden tricks and tips to “send your sales and lead generation through the roof!” If you want a blueprint for your website, your social media, and your overall web marketing strategy, >>go here<<

Photo courtesy: 1i23.com

Copyright © 2011 Rising Star Ideas, LLC. All Rights Reserved.

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About The Author

 

Tonya R. Taylor, Your Savvy Online Business Builder, is dedicated to showing home based business owners savvy ways to build a BIG online presence that doesn’t suck! If you’re not sure how to use your website to make money, be more productive and globally promote your products and services online GrabYourFreeStarterKit.com.

social media sites

o Twitter http://Twitter.com/SavvyBizBuilder

o Facebook http://facebook.com/SavvyBizBuilder

o Google+ http://gplus.to/SavvyBizBuilder

o YouTube http://youtube.com/SavvyBizBuilder

o Linkedin http://www.linkedin.com/in/TonyaRTaylor

Why Should I Follow You on Twitter?

Twitter is an amazing place to promote yourself and your business. If you want to gain exposure and increase your network of friends and followers, Twitter can truly help you if you are willing to play by my rules of engagement!

Rules for keeping my interests and receiving a follow back:

Do not contact me if you are an Egghead!

One of my pet peeves is to have someone ask me to follow them if they are a faceless profile. If you are taking the time to create a profile, which obviously means you expect someone to notice you, then you need to add your photo or your business logo to your profile. I rarely follow anyone without a picture. It is very difficult to feel a connection to an egghead as well as not knowing who you are following!

Why should I follow you if you are not following me back?

Are you a superstar or celebrity?? Even if you are, if you do not follow me,  then you do not remain one of my valued follows! What is the purpose of a one-sided relationship? What value am I gaining from your enjoying the benefits of my tweets and being a part of my twitter follows? Simply put, if you don’t follow me then you get “unfollowed”!

Is your content worthy of my attention?

When you Tweet me, do you spam me with endless hashtags, profanity or “Bierber” post? Is your profile a sea of hashtags and nonsense?  Did you add a description in your profile to let me know if you are worthy of my follow. Show me that you have substance and get my attention with something that will help ME!!  Are you valuable to others around me in my Twittersphere??

Are you only promoting yourself?

If you are in my Twitter stream only posting tweets about yourself and never engaging, then what does this do for me. Do you rt me or your other followers. Are you only promoting YOUR business? Then what does this do for me? Why do I need to follow you? Do you have a core of faithful followers that you support? Are you tweeting and re-tweeting them??

So now that we have spent this time together, I will ask you once more…. Why should I follow you?

photo credit

Why You’re Not Making Money in Your Business

YES, I AM GOING THERE!

WHY? Because this is an issue I’m seeing entirely to much and it is time for the women who are experiencing lack in their business to take a look at what could be the problem and take the steps to correct it.

What gives me the right? Well, because I’ve been there. Early on in my online entrepreneurial journey, I was a self proclaimed “Women Entrepreneur” for a long time, not making any money.

I thought entering the World Wide Web would bring me almost instant success (I said almost, because I knew I wasn’t going to become rich over night…but sure it was going to be soon after)

I’m not ashamed to admit, I didn’t have a clue…at first. I had an opportunity, a few ideas and was positive, I was gonna get paid! But after months of barely making enough money to pay my web hosting, I had enough sense to see what I was doing…was SO NOT working.

What I see today with many women, some of them in my circle, is that they are not making any money, yet they continue to do the things that are NOT giving them the results they want.

If you want to be a women in business, making a generous profit that continues to increase month after month, you have to make some serious changes…PERIOD, starting with, (1) Changing your way of thinking, (2) Be willing to learn and/or invest in what it takes to “Get it Right” and (3) Be intentional and seriously, GET TO WORK!

Let’s Be Real… This thing called Entrepreneurship, is not easy. It takes a lot, and that’s why it is not a preferred choice for everyone. You have to be willing to give it your all…and then some, make sacrifices, and by no means can you give up.

What I discovered for myself, and from talking with those women who aren’t making money in their business, is that there are a few things that always arise and are key setbacks that prevent you from really experiencing an abundance in your business.

1. There is a lack of focus, clear direction and an actionable plan. For the most part, many women just simply don’t know what to do. They have no clue where to start or even how to start so they operate in spurts based on what they see others doing.

One week they are actively promoting their business, sharing and interacting online…then they disappear, only to resurface weeks later and repeat the cycle. There is no consistency so these women fall off the social radar and are rarely taken seriously.

2. The “Serial Entrepreneur”. Many of my Go-Getter sisters fall into this category and I totally support multiple streams of income…however, the problem here is with the women who are starting a new venture every other week and have yet to completely establish the previous business.

To be quit honest, these are the women who generally make the least amount of money, if any at all because they are often paying out, way more than what is coming in. With the different businesses they operate, they are often unable to discover and connect with a specific target market and in the process, reach only a very few.

3. Not committed to the full investment of time required. These are the women who have a clear goal and know what they have to do but are unable to dedicate the amount of time it takes to get it done. Because of this, they often go unnoticed even if they provide a remarkable product or service.

This woman may have other things going on in her life that keep her from being able to pursue her business in the manner in which she desires.

4. Making Excuses. This is another area many women fall into. Far to many excuses as to why they can’t start or grow their business. A lot of times it is because of a full-time job, or they are a single parent, or school or money…for some, these can be legit reasons BUT, there are lots of women who have the same things going on in their lives and still make it happen.

Most of the time, excuses are a disguise for fear. Fear of the “what if’s…”. As a lot of us do know, FEAR will stop anybody dead in their tracks and surly keep you paralyzed in your business.

Do you fall into any of these categories?

If so, I encourage you today to take a step back and reassess your situation. Acknowledge where you are falling short and determine the steps you need to take to move forward in prosperity.

It’s not easy, and we have all been in at least one, or some of these places at some point in our journey. The key to getting unstuck is to seek out the best support for you.

Connect with aNetwork Community of like-minded women for support.

Choose theeducational tools you need to help you become business savvy.

Consider investing in coaching to develop small business “know-how” and skills.

————————————————–

Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

How to Participate in a Twitter Chat

There are so many ways to market your company and gain visibility on Twitter. One method that is becoming very popular is to host or participate in a Twitter Chat or Twitter Party.

A Twitter Chat normally has a theme for the specific chat and many are recurring chats. It is recommended to host them on a specific day each week, or time of the month so that people can look forward to it and join in on a regular basis. Twitter Chats can be extremely engaging and help you gain the visibility you are seeking if you are consistent and respectful of others in the chats. Spam and self promotion in another person’s chat is not advisable.

If you are trying to gain a presence on a specific topic such as “Twitter Info”, you would advertise your chat in advance to your followers and especially those you feel might be interested in dating and relationships. Creating lists for this purpose will help you immensely. Create a name for your weekly chat such as #4Twitter and this would be the hashtag you will use in every tweet during your chat.

Example… Your 1st Tweet of the night for the chat might be

Hello everyone! Welcome to our chat #4Twitter

Everyone who responds or interacts with you during the chat will also use this hashtag in their tweets #4Twitter so that all the tweets will be seen in your chat stream.

The easiest way to manage the chat is for all participants to log into your Twitter account, sign up on Tweetchat.com and simply add the hashtag 4Twitter without the #symbol to the top of the page. All the subsequent post you make will have the hashtag without having to manually add them.  You will see everyone’s conversations pertaining to your chat there.

Another way to see a Twitter Chat is to go to to the top of Twitter and add #4Twitter to the Search area and it will show you the tweets. You would have to add the hashtag #4Twitter  manually so everyone would see your tweet within the stream.

If you would like to learn more about Twitter Chats and join in on an informative chat on Social Media Topics, then join us on Thursdays at 8 am on #Turnitsocial!

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5 SM Etiquette Tips: Mind Your Manners

I’ve been meaning to write a post on Social Media Etiquette for a while now because it seems like some people still don’t get it or flat out don’t know how to act. Just because we are ‘socializing’ online, does not give you the right to have your way with me… (you know what I mean!)

Believe me when I say, I have a laundry list of Social Media Do’s and Don’ts but the ones I will share with you today, are the ones that really need to be addressed.

5 Social Media Etiquette Tips

Do Not Friend Me to Spam Me. This happens most often on Facebook. I’m very picky when it comes to the ‘friends’ I accept, however, once in a while a Clever Claire charms her way through.

You’ve met her (or him…I don’t discriminate) before. Her wall and friend list is set to private, her bio is pretty basic and lacks any real detail and though you don’t have much in common, you give her the benefit of the doubt because she adds a message along with her friend request telling you how much she admires what you do.

Once you hit the ‘accept’ button, BOOM…her wall is visible and you’ve noticed she’s added hundreds of people and has yet to share 1 wall post. If you don’t delete her right then, she begins to invite you to every ridiculous event and amazing opportunity under the sun.

Do Not Use My Wall as Ad Space. Yet another sleazy Facebook tactic that drives me up the wall (no pun intended!) It’s one thing when we have a relationship and you respectfully ask me beforehand if you can post something business related to my wall, but when you come to my page, greet me by name and post your ad about something I have NO interest in…it will get removed.

The worst part is going to their wall to see how you even know the person and find out they posted the same Ad on 50 other profiles, um…DELETE!

Give Credit Where Credit is Due. This is just a matter of simply respecting the knowledge and skills of others. If you come across a blog post, status update or any meaningful content and you want to share it with others, always reference and link to the person who originally posted it.

We all work hard at what we do and we need to have a “pay it forward” mentality, especially in the social media arena.

Selflessly Promote Others. This ties in with giving credit where credit is due. Social media extends to us the ability to connect with some wonderful people in all types of industries. We are able to almost effortlessly, meet and share with other business owners and entrepreneurs across the world.

So, go out of your way to willingly promote other people, their business and services with your network and circle of influence.

Please Do Not Beg Me to Join. I may be supermom to my children but by no means am I superwoman to the world; I cannot be everywhere all the time (even though it may seem like I am at times!)

I have no problem being invited to take a look at a group, new social community or even chatting about a business venture but, there is no way I can join every offer presented to me.

So if after a few weeks I have not jumped on board, please do not continue emailing or blowing up my inbox begging for me to ‘just check it out’ or see ‘what’s new’.

Think about it, if someone was interested in what you were offering, they will find a way to contact you or give you the thumbs up to contact them again…stop begging, it’s not a good look!

Now that my little social media etiquette rant is done, let me know what some of your tips are. Share your feedback!

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Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

Your Online Network Marketing Strategy SUCKS!

Let me first start off by saying, my intentions are never to offend anyone even though I realize what I’m about to share may indirectly strike a nerve with some of you, because I’m calling it as I see it. Try not to get defensive, I’m simply expressing my opinion (which I’m entitled too) and I will not apologize for it. Hopefully, you will take what I share, and reevaluate your online network marketing strategy…quickly!

The reason I can be this blunt is because I know what I’m talking about. I have been a network marketer for nearly 10 years and in the first 2-3 of those years, my online network marketing SUCKED! YES, I can admit it…because since then, I have learned a lot and my success has turned around completely.

You may be someone who recognizes your doing something wrong because the lack of leads generated or the fact you’re not making any sales. Or perhaps you are getting leads and making sales but there is no growth within your organization or many repeat sales.


It’s really not your fault that your online marketing strategy sucks, like most of us, your only doing what your company trained you to do – if you even got training at all. The problem with many of these companies is that they are teaching traditional marketing techniques that rarely fair well in today’s online market.


When we bring our business online, we often make the mistake of trying to promote it in a traditional sense because our companies tell us, “everyone can benefit from our product or service”. Naturally, our mind begins to conceive the idea that the internet will produce for us an endless stream of cash in hand, pool of customers.


So if this holds true, why isn’t it working for you? What are you doing that is causing your online marketing to suck?

Here are the 5 top reasons why your network marketing business is not growing online.

  • You are ruining your credibility – You regularly post your sales, company promotions and discounts across all your social network platforms. Of course you are excited about your products however, operating your business this way devalues what you offer and lacks professionalism. There is nothing wrong with discretion, share this information with only those who are interested in the first place.
  • You are attempting to market to everyone – Again, you know your products and services are great, but no matter what your company tells you…I’m sorry, everyone DOES NOT want it! Stop offering to everyone whether it is through status updates, email or inbox messages, you must be selective. Learning to target your specific market will yield much better results and prevent you from missing the opportunity to establish solid business partnerships.
  • You are promoting a company replicated website – Having a company website is a great tool to share with prospective customers or business partners you are following up with but using this as your main website does not allow you to stand out from other reps within your company or give prospects a reason to want to do business with you. Instead, send people to your own branded website or blog where you display your area of knowledge and expertise while encouraging a personal connection with you instead of using a generic approach.
  • You are promoting your company instead of branding you – The harsh reality of this is nobody cares about your company’s accolades, facts or what makes them so great. People do business with people –people they like. You need to make yourself stand out amongst the sea of other independent reps in your company. Give people a reason to want to shop with you are partner with you.
  • You are looking for customers and not business partners – The biggest reason why most network marketers are not growing in their business is because they are online looking for customers. Network marketing is a people business, as stated above, people are far more likely to do business with people they know, like and trust. With the millions of individuals already selling “something” online, mix that with the number of reps in your company selling the same thing as you, it is highly unlikely you will earn a consistent amount of income online that will sustain you. Sell your products offline and focus on building your business team/organization online. Statistics show individuals online seeking a business opportunity far out way those looking to buy products.

These are just a few of the reasons why your network marketing business may not be growing online. I suggest taking some time to discover what you may be doing wrong and correct it to start getting the results you deserve.

When you learn how to effectively use the internet to build a successful network marketing business online, you will discover a truly lucrative way to earn a generous income from home.

Photo Credit

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Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

Why You Must Work at Building Your Facebook Following

If you are serious about building your business online and creating buzz for your business using Facebook, you have to accept the fact that you are going to have to work at building your following. Understand that just because you create a Fan Page or Page for your business, does not mean people will automatically follow you.

When consulting with new business owners, I find the most common mistake being made is creating a Fan Page without a purpose. Realize that your Fan Page is another marketing tool for your business which first requires planning a strategy to implement.

Before you jump right in and start a Fan Page because “it’s what everybody else is doing”…Determine Your Purpose.

Why You Should Have a Plan…

Easily put, you need to know what your working to build your Facebook following for (leads, traffic, etc.) and to establish who are the people you want following you. Once you’ve figured that out, you now have an audience to market too.

Here are 3 Reasons Why You Must Work at Building Your Facebook Following:

  1. To Create a Niche Community – Once you have your plan in place and know how to proceed and in which manner to encourage “Likes”, you want to keep your page engaging and interactive so your followers keep coming back. You have to provide a blend of posts that provide valuable niche content along with audience interactions. Finding an equal balance that flows with your community will come from you, “listening” to the needs of your followers. Posting once a month simply won’t cut it…you have to be your communities most engaging and biggest fan.
  2. To Nurture Relationships and Build Connections – Another reason to work at building your Facebook following is so that you can stay connected with the people already in your networking circle, loyal blog readers and the such. Your Fan Page opens up another platform for you to stay in touch with the important people in your business world. You can of course, develop new relationships and establish new networking connections from people you meet in Facebook groups and are recommended to you by your raving fans.
  3. To Attract Collaboration and Partnership Opportunities – What better way to come across new ventures than to have them presented to you? When you properly work at building your Facebook following and use the right strategies to market to a predetermined audience, you place yourself in a position to receive more quality offers that will help leverage your business building efforts.

So, if you feel you don’t have the time to work at marketing your business on Facebook and taking full advantage of its free social media tools, you may not be ready to build your business online. Marketing a business online using social media takes work, but proven to pay off greatly when done right.

My suggestion, invest in the time it takes for you to learn the steps to successfully marketing with Facebook. Develop the skills required to build genuine connections, nurture relationships and establish community.

You have 2 options – Work hard for yourself or work hard for someone else…the choice is yours!
Tamyka Washington|TheCEOMamma

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Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

Why You’re Not Making Money in Your Business

YES, I AM GOING THERE!

WHY? Because this is an issue I’m seeing entirely to much and it is time for the women who are experiencing lack in their business to take a look at what could be the problem and take the steps to correct it.

What gives me the right? Well, because I’ve been there. Early on in my online entrepreneurial journey, I was a self proclaimed “Women Entrepreneur” for a long time, not making any money.

I thought entering the World Wide Web would bring me almost instant success (I said almost, because I knew I wasn’t going to become rich over night…but sure it was going to be soon after)

I’m not ashamed to admit, I didn’t have a clue…at first. I had an opportunity, a few ideas and was positive, I was gonna get paid! But after months of barely making enough money to pay my web hosting, I had enough sense to see what I was doing…was SO NOT working.

What I see today with many women, some of them in my circle, is that they are not making any money, yet they continue to do the things that are NOT giving them the results they want.

If you want to be a women in business, making a generous profit that continues to increase month after month, you have to make some serious changes…PERIOD, starting with, (1) Changing your way of thinking, (2) Be willing to learn and/or invest in what it takes to “Get it Right” and (3) Be intentional and seriously, GET TO WORK!

Let’s Be Real… This thing called Entrepreneurship, is not easy. It takes a lot, and that’s why it is not a preferred choice for everyone. You have to be willing to give it your all…and then some, make sacrifices, and by no means can you give up.

What I discovered for myself, and from talking with those women who aren’t making money in their business, is that there are a few things that always arise and are key setbacks that prevent you from really experiencing an abundance in your business.

1. There is a lack of focus, clear direction and an actionable plan. For the most part, many women just simply don’t know what to do. They have no clue where to start or even how to start so they operate in spurts based on what they see others doing.

One week they are actively promoting their business, sharing and interacting online…then they disappear, only to resurface weeks later and repeat the cycle. There is no consistency so these women fall off the social radar and are rarely taken seriously.

2. The “Serial Entrepreneur”. Many of my Go-Getter sisters fall into this category and I totally support multiple streams of income…however, the problem here is with the women who are starting a new venture every other week and have yet to completely establish the previous business.

To be quit honest, these are the women who generally make the least amount of money, if any at all because they are often paying out, way more than what is coming in. With the different businesses they operate, they are often unable to discover and connect with a specific target market and in the process, reach only a very few.

3. Not committed to the full investment of time required. These are the women who have a clear goal and know what they have to do but are unable to dedicate the amount of time it takes to get it done. Because of this, they often go unnoticed even if they provide a remarkable product or service.

This woman may have other things going on in her life that keep her from being able to pursue her business in the manner in which she desires.

4. Making Excuses. This is another area many women fall into. Far to many excuses as to why they can’t start or grow their business. A lot of times it is because of a full-time job, or they are a single parent, or school or money…for some, these can be legit reasons BUT, there are lots of women who have the same things going on in their lives and still make it happen.

Most of the time, excuses are a disguise for fear. Fear of the “what if’s…”. As a lot of us do know, FEAR will stop anybody dead in their tracks and surly keep you paralyzed in your business.

Do you fall into any of these categories?

If so, I encourage you today to take a step back and reassess your situation. Acknowledge where you are falling short and determine the steps you need to take to move forward in prosperity.

It’s not easy, and we have all been in at least one, or some of these places at some point in our journey. The key to getting unstuck is to seek out the best support for you.

Connect with  Network Community of like-minded women for support.

Choose the educational tools you need to help you become business savvy.

Consider investing in coaching to develop small business “know-how” and skills.
————————————————–

Tamyka Washington is a wife, mother to six, Founder/CEO of TheCEOMamma Network, marketing consultant, coach and mentor. Tamyka empowers new and seasoned women entrepreneurs to business breakthrough by teaching how to utilize social media and network marketing to establish a credible brand and profitable business online. http://theceomamma.com

Crowdbooster- Just hype or does it provide results?

On August 31, 2011, Crowdbooster announced that they were going public beta. It was very exciting for those of us who had been fortunate to be in on the private beta testing and I asked them to join us for our weekly #Tweetnight chat on Twitter tools and info.Many of our chat participants were new to Crowdbooster so it was a very informative hour for them and me as well.

What is Crowdbooster?

Crowdbooster is a Social Media Analytics tool founded in 2010 by 3 Stanford graduates that aggregates data to allow you to have an effective presence on Twitter and Facebook. How important is this to your Tweets? If you are serious about growing your visibility then this content driven dynamic site will give you the tools you need to achieve your targets.

Some of the features of Crowdbooster:

Impressions- Shows your most powerful tweets in a chart form.
Follower Growth- Charts the progress of your Tweets, followers, retweets and mentions. You can set this to daily, weekly or monthly.
Who are my followers- Showing your most influential followers and their follows.
Top Retweeters- Allows you to see who is retweeting you most. Why is this important? You want to know who is most engaging you. Those are the people you want to reach out to and stay engaged with.
Tweet Automater- Set up your Tweets according to the times that Crowdbooster has recommended based on your tweets. This is an excellent feature and I utilize it almost daily. It will then show you who is retweeting your auto tweets.

Most of the features are free on Crowdbooster. If you need a more detailed account of your Social Media accounts, they do have a business version for $20 per month which allows you to customize your data.

Another thing that we like about Crowdbooster is that if you have questions that you cannot resolve through their website, you can normally find them available on Twitter. Providing speedy customer service and responding promptly to issues is what sets them apart from so many other Social Media sites.

What is your opinion on Crowdbooster? Do you think it has helped your Social Media presence?